Email Marketing Assistant

Halfords Autocentres
11 Feb 2018
15 Feb 2018
Contract Type
Full Time
Email Marketing Assistant

This is an excellent opportunity for an enthusiastic individual looking to progress their career in CRM within an established household brand based in the Midlands.

The role is on a temporary, full time basis.

Key responsibilities

* Assist with the implementation of the overall annual CRM plan
* Responsible for briefing, proofing, uploading and executing monthly campaign and tactical emails using email campaign management tool
* Brief, coordinate and manage agencies to create first class customer emails in line with achieving business objectives
* Work with the digital team to optimise the customer journey ensuring consistency across all touch points
* Develop a testing calendar and carry out multi- variant testing
* Use segmentation techniques to target emails to the right customers with the planning and implementation of dynamic content
* Assist with the implementation of new customer contact strategies including direct mail and App platforms
* Run regular campaign performance reports to support senior management team
* Support with customer investigations and data queries

Essential skills and experience

* Self-starter that can work in a changing environment
* Internal & External stakeholder management
* Creative flair and ability to think out of the box
* Ability to work effectively under pressure and to tight deadlines
* Previous experience in a similar role
* Basic HTML knowledge desirable
* CCMP (or another email platform) experience desirable
* SMS App desirable

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