PPC Executive

11 Feb 2018
16 Feb 2018
Contract Type
Full Time

Role: PPC Executive

Trakm8 holdings group PLC is a market leader in the fast growing vehicle telematics market sector. Based in Dorset and other UK locations but with a global marketplace Trakm8 is well placed to take advantage of current market opportunities. Increased fuel costs, reduction in operating costs and numerous employment laws such as Duty of Care are all driving increased interest in our products and services. Due to steady growth we are now looking for an experienced PPC Executive to join our Marketing team.

The Role:

  • Set up campaigns on multiple Google AdWords, Bing Ads, LinkedIn Ads, Amazon Marketing Services and Facebook advertising accounts
  • Continually monitor and update accounts to optimise lead conversions and e-commerce sales
  • Keyword discovery and research to identify potential keywords to use on the accounts
  • Set up text ads, product listing ads, display ads and re-marketing advertising campaigns
  • Ensure all ads follow company brand guidelines and all copy written is to our high standards
  • Analyse and report on campaigns to achieve maximum ROI
  • Ensure tracking is place so that all campaigns are correctly tracked and measured for ROI
  • Focussed on maintaining monthly and annual budgets and hitting KPI targets

The Person:

  • Advanced experience of working with both Google AdWords and Bing Ads
  • Experience and knowledge of using Facebook Ads, LinkedIn and Amazon Marketing Services preferred
  • Experience of Google Analytics would be preferable
  • Experience of a variety of bid strategies, re-marketing ads and product listing ads essential
  • Can work with stakeholders and colleagues in Marketing at all levels
  • Can create multiple adverts within campaigns to optimise ROI
  • Working with digital marketing budgets of up to £250K per annum
  • Relevant degree or equivalent experience
  • Google AdWords Certified
  • Bing Ads Professional Certification

Desirable Skills:

  • Understanding of telematics, internet of things, big data
  • Have a strong attention to detail
  • Ability to prioritise and be organised
  • Be able to work on singular tasks and work with the wider team to develop and create strategic campaigns

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