Campaign Analyst (WCA)

myBench Ltd
London (Greater)
10 Feb 2018
15 Feb 2018
Contract Type
Full Time

Campaign Analyst (WCA)

Our Client, a leading global expert in the delivery of IBM Watson Marketing solutions to end-user clients, Marketing Services Providers and Global System Integrators. Their professional services range from project planning through solution design to technical and commercial delivery, training and support of the optimal IBM Watson Marketing solution for organisations of all sizes.

Role –

PSC continually adapts its services to support and compliment IBM’s portfolio of offerings as they

evolve to meet market demand. In recent months, IBM has been positioning Watson Campaign

Automation (aka WCA, formerly Silverpop) as the core and lead offering within the Campaign

Automation solution area of Watson Marketing. WCA is a Software-as-a-Service solution for digital

marketing automation (email/SMS/mobile app push). To support the growing pipeline of WCA

opportunities and related services, PSC are creating a new role of ‘WCA Analyst’ that will sit within

the Tactical Services team.

The WCA Analyst will be a subject matter expert for WCA and related solutions, e.g. Universal

Behavior Exchange (UBX).

Main Responsibilities –

·Deliver WCA onboarding services to new clients. These services will largely be delivered remotely (i.e. via calls/email/web conference), although there may be an occasional requirement to visit clients onsite.

·Liaise with IBM regarding provisioning of WCA services

·Lead clients through a standardised onboarding process, with an emphasis on knowledge transfer and guidance on best-practice

·Provide ad-hoc consulting and technical support to end-users

·Provide WCA expertise to PSC’s Support and Consulting teams

·Maintain current skills and certifications on WCA and related solutions

·WCA services to end-clients will be delivered largely 9am-5pm, Monday-Friday, although there may be occasional requirements to support other countries. In these cases, it may be required to shift the working day by 1-2 hours, to provide more of an overlap with other time zones.

Personal Characteristics -

·Able to work independently or as part of a team

·Adaptable, able to fit into changing teams

·Organised, process driven approach

·Effective communicator, able to communicate at all levels of the business

·Helpful, friendly and approachable

Experience and Qualifications -


·Degree qualified or qualified by experience in Marketing, Business Information Systems or

Data related discipline

·At least 2 years’ experience in a marketing environment

Excellent written and verbal communication

·Understanding email campaign requirements

·Familiarity with HTML


·Experience with Watson Campaign Automation (formerly IBM Marketing Cloud/Silverpop) or

similar digital marketing technologies (e.g. ExactTarget/Salesforce Marketing Cloud; Oracle

Responsys; Marketo).

·Mobile application development

·Website development

·API integration

·Outbound SMS/Mobile App Push channel activity

·Familiarity with social media and group messaging technologies

Benefits -

vCompetitive Salary

vGroup Life Assurance (4* Salary)

vBusiness and personal travel insurance

v25 days annual leave, rising to 30 days after 5 years

vLearning and development opportunities

vFriendly and supportive workplace

vOther benefits as they are introduced

Other Information!

The majority of our work is performed on clients’ sites and therefore the Consultant should

expect to travel for 60%-80% of the time.

It essential to be based within a reasonable commute to a major airport.

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