Campaign Analyst (WCA)
Campaign Analyst (WCA)
Our Client, a leading global expert in the delivery of IBM Watson Marketing solutions to end-user clients, Marketing Services Providers and Global System Integrators. Their professional services range from project planning through solution design to technical and commercial delivery, training and support of the optimal IBM Watson Marketing solution for organisations of all sizes.
Role –PSC continually adapts its services to support and compliment IBM’s portfolio of offerings as theyevolve to meet market demand. In recent months, IBM has been positioning Watson CampaignAutomation (aka WCA, formerly Silverpop) as the core and lead offering within the CampaignAutomation solution area of Watson Marketing. WCA is a Software-as-a-Service solution for digitalmarketing automation (email/SMS/mobile app push). To support the growing pipeline of WCAopportunities and related services, PSC are creating a new role of ‘WCA Analyst’ that will sit within
the Tactical Services team.The WCA Analyst will be a subject matter expert for WCA and related solutions, e.g. Universal
Behavior Exchange (UBX).
Main Responsibilities –·Deliver WCA onboarding services to new clients. These services will largely be delivered remotely (i.e. via calls/email/web conference), although there may be an occasional requirement to visit clients onsite.·Liaise with IBM regarding provisioning of WCA services·Lead clients through a standardised onboarding process, with an emphasis on knowledge transfer and guidance on best-practice·Provide ad-hoc consulting and technical support to end-users·Provide WCA expertise to PSC’s Support and Consulting teams·Maintain current skills and certifications on WCA and related solutions·WCA services to end-clients will be delivered largely 9am-5pm, Monday-Friday, although there may be occasional requirements to support other countries. In these cases, it may be required to shift the working day by 1-2 hours, to provide more of an overlap with other time zones.
Personal Characteristics -·Able to work independently or as part of a team·Adaptable, able to fit into changing teams·Organised, process driven approach·Effective communicator, able to communicate at all levels of the business·Helpful, friendly and approachable
Experience and Qualifications -Essential·Degree qualified or qualified by experience in Marketing, Business Information Systems orData related discipline·At least 2 years’ experience in a marketing environmentExcellent written and verbal communication·Understanding email campaign requirements·Familiarity with HTMLDesirable·Experience with Watson Campaign Automation (formerly IBM Marketing Cloud/Silverpop) orsimilar digital marketing technologies (e.g. ExactTarget/Salesforce Marketing Cloud; OracleResponsys; Marketo).·Mobile application development·Website development·API integration·Outbound SMS/Mobile App Push channel activity·Familiarity with social media and group messaging technologies
Benefits -vCompetitive SalaryvGroup Life Assurance (4* Salary)vBusiness and personal travel insurancev25 days annual leave, rising to 30 days after 5 yearsvLearning and development opportunitiesvFriendly and supportive workplacevOther benefits as they are introduced
The majority of our work is performed on clients’ sites and therefore the Consultant should
expect to travel for 60%-80% of the time.
It essential to be based within a reasonable commute to a major airport.
This job was originally posted as www.cwjobs.co.uk/job/79968607