Digital Acquisition Manager

Forward Role
North West England
10 Feb 2018
15 Feb 2018
Contract Type
Full Time

An International Online Retailer in Skelmersdale is looking to add a new Digital Marketing Manager to their growing marketing team to align the businesses online acquisition strategy and goals.

You will own the development and execution of the businesses Digital Marketing Strategy as well as managing Executives and an external agency who will complete the implementation of various online campaigns, whilst you’ll drive performance. As part of the broader Marketing team, you will be the digital expert in the business and an authority in this area. You will assist, support and drive the business in the achievement of its growth targets, across international markets, through the planning, and flawless execution, of best in class digital campaigns and activities.

Key Responsibilities:

  • Develop the digital marketing strategy for the brand in line with business, and broader marketing objectives
  • In line with the broader marketing strategy, and set digital strategy, build annual and seasonal campaign plans
  • In line with the broader marketing strategy, and set digital strategy, build annual and seasonal campaign plans
  • Devise the best channel and activity mix for each country based on customer understanding, targets and objectives.
  • Outline and deliver an effective CRM plan, building best in class email programmes
  • Own both traffic driving activity and supporting onsite campaign content
  • Understand the size and dynamics of the online market, media choice and marketing technology to optimise growth
  • Understand the dynamics of the footwear market, in particular the online sector.
  • Develop a deep understanding of our customer, their needs and online behavior
  • Work to set KPIs, including the delivery of the ecommerce revenue number
  • Utilise analytics to optimise plans and track performance
  • Continuously work with agencies and partners to get the best level of service, at the best price.

Key Skills:

  • 5 years+ experience of delivering effective digital plans in an international multi-channel or ecommerce-led retail organization
  • Proven track record of delivering successful, growth driving digital strategies.
  • Extensive practical experience across the full channel mix, including but not limited to email, SEO,PPC, display, retargeting, affiliates etc.
  • Tech savvy and passionate about digital and the online environment
  • Effectively manage 3rd party and agency relationships
  • Budget Management
  • Support the development of the ecommerce revenue budget
  • Produce, own and track the investment budget for digital marketing campaigns and activities
  • Build effective cross functional relationships to ensure all activity is integrated and optimised

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Forward Role is operating as an employment agency.

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