Events Marketing Executive

Lloyd Recruitment East Grinstead
10 Feb 2018
15 Feb 2018
Contract Type
Full Time

Lloyd Recruitment, the East Grinstead branch has an exciting job opportunity for an experienced event Marketing Executive who has proven Marketing experience working within the Media and Events field. The successful Marketing candidate will lead, fully manage and implement the marketing strategy and all marketing/promotional campaigns for the event portfolio. This is a fantastic opportunity for a self-starter who wants to make their mark in a dynamic environment on a nationally-recognised brand.

Duties and responsibilities will include:

• Write, implement and manage promotional copy for all e-mails, brochures, letters, leaflets, adverts, online and media packs to agreed deadlines/budgets and to measure effectiveness

• Take ownership of the social media channels and regular postings ensuring that Social Media competition prizes are sourced and delivered to winners

• Assist in growing entries and table sales by maintaining close liaison with key companies

• To form beneficial partnerships with relevant organisations to develop the brand reach and to drive entries

• Carry out digital marketing campaigns/ Google Adwords to drive entries across the numerous brands

• Work with the Web Editor to write press releases and to keep press lists as necessary to expand future audience potential

• Reporting of Social Media and web traffic, entries and followers each month

• Attend trade shows and exhibitions to generate new leads and contacts for databasing

• Weekly reporting of key stats and marketing campaigns to the team

• Be on site to help the team at every event

• Design and analyse questionnaires and other similar material for research purposes and report back to the team, making suggestions for the future

• Ensure an excellent level of communication and understanding exists with both internal customers and external customers and suppliers

• Manage print estimates and expenditure of costs for marketing brochures, promotional letters/mailers, stand marketing collateral and other ad hoc materials

• To ensure that all work undertaken is completed to a deadline and to the high standards expected and within budget

• Identify and keep up to date with the latest marketing ideas and trends, making recommendations of implementation for the marketing team

• Any other ad hoc duties as requested

Skills and experience required for the Marketing Executive role:

  • Proven Event Marketing, digital marketing and social media experience
  • Exceptional copywriting and communication skills are vital in this role
  • Experience using Google Analytics and Social Media analytic tools is highly desirable
  • Ability to prioritise workload accordingly and work on own initiative and as part of a team
  • Ability to work on numerous campaigns simultaneously
  • Strong organisational skills are essential in this role

Unfortunately, due to the high volume of applications, we are only able to contact short-listed candidates

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