EMEA Marketing Operations Executive

Recruiter
Cision EMIA
Location
Farringdon
Posted
10 Feb 2018
Closes
15 Feb 2018
Contract Type
Permanent
Hours
Full Time

EMEA Marketing Operations Executive
Communications Technology
Canary Wharf, London
Competitive + excellent company benefits

We have a fantastic opportunity for a Marketing Executive to join us in our London office!
The EMEA Digital Marketing Operations team will own the translation of campaign plans into live campaigns by executing campaign plans. Marketing Operations will execute all EMEA Digital Marketing campaigns, working with all paid, owned and earned media channels, and multiple marketing technology systems


Key Responsibilities will include:

  • Translate all campaign plans and assets into executed campaigns
  • Partner with Digital Marketing Campaign Managers to support campaign execution and ongoing optimisation
  • Campaign execution for EMEA digital marketing campaigns in paid media, owned media, and earned media
  • Ensure campaign quality and completeness, and monitor campaign process compliance
  • Manage digital marketing execution in marketing technologies such as Marketo, including email and landing page development
  • Manage campaign tracking codes to ensure that all marketing activities are measurable using Cision’s standardized set of marketing metrics, with consistent methodologies and KPI definitions
  • Support light design work requests, building marketing assets and images as needed for campaigns
  • Manage ongoing updates to EMEA websites, updating content, banners, and campaigns
  • Provide critical support to campaign managers in planning process, representing channel expertise and ensuring campaign requirements are logical, rational, and supportable

To be successful in this role, you will:

  • Expertise in Marketo or similar marketing automation platform, to implement campaigns using the campaign canvas, email and landing page development, personalization of user experiences, and some reporting

  • Hands-on management of SEM campaigns, using Google, Bing and other search engines, including launching new campaigns, keywords, creative testing, and link management

  • Hands-on management of paid-search media channels

  • Hands-on execution of SEM campaigns

  • Ability to manage complex multi-channel, multi-step marketing campaigns whose primary purpose is demand generation

  • Experience with all major digital marketing channels in paid, owned and earned media, including SEM, paid display, email marketing, and owned website properties

  • Commercial awareness

  • An understanding of the PR function and media intelligence industry

  • Business proficiency in French or German language is ideal, but not a requirement.

There has never been a better time to join us here at Cision. As the global market leader in media communications technology, Cision enables PR and communications professionals around the world to deliver a data-driven communications strategy by helping them identify influence, craft campaigns and attribute value, all in one best-in-class software platform.

Apply now if you would like to be considered!

As accredited investors in people and an equal opportunities employer, Cision is dedicated to your career development. This means we help you make the most of your potential with comprehensive training and a range of useful resources.

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