Senior SEO Account Manager

Recruiter
Red Sprout Limited
Location
Teddington
Posted
10 Feb 2018
Closes
15 Feb 2018
Contract Type
Permanent
Hours
Full Time

In your role as Senior SEO Account Manager you will be responsible for working across all elements of national and international SEO. While this role has a content focussed but also technical emphasis, you’ll also be responsible for the management and the day-to-day workload of one direct report. Your main activities will include overseeing and managing the production of SEO optimised Content pieces (various formats & languages), execution of technical audits, content audits, conducting comprehensive keyword research based on big data (via our in-house-built tool), drafting business cases and assuring communication with your client base is in excellent shape.

The Senior SEO Account Manager role will suit an experienced Account Manager with around four years’ commercial experience, looking to get involved with some exciting international projects that hold huge growth potential. Many of the industries these guys are involved with are quite disruptive and they are eager to work with someone who gets a kick out of exploring new angles and revolutionising the SEO footprint of our clients.

Main Activities

Below is a non-exhaustive list of day-to-day activities that are involved in this role:

  • Provide excellent account management for a variety of clients/ industries, (e.g. Fin Tech, E-Commerce, Insurance, Travel)
  • Provide guidance on Content SEO best practice and Content performance metrics
  • Support Business Development with new client pitches by providing client focussed solutions and/ or drafting business cases
  • Schedule and prioritise the day-to-day workload of one SEO Executive
  • Chair and/or take part in daily/weekly planning meetings
  • Instruct other SEO team members effectively in best practices
  • Provide SEO research and analysis based on industry best practice
  • Ensure KPIs of digital campaigns are clarified, confirmed, aligned with client needs and are communicated within the digital team
  • Ensure the timely delivery of projects & tasks or potential delays are clearly communicated internally and externally

Skills & Capabilities

You must have commercial experience in the following skills or have relevant transferable skills:

  • 4+ years’ experience in a performance driven SEO role
  • Proven Account Management experience
  • Solid technical SEO experience (e.g. redirection plans/ migration support, canonicalisation)
  • A passion in building and maintaining meaningful business relationships
  • Experience managing a small team & multiple (international) freelance resources
  • Advanced Understanding (and qualifications) in industry recognised SEO tools
  • Experience with Google Search Console (Webmaster Tools)
  • Advanced knowledge of Google Analytics
  • Experience in analysing link data & evaluating/ conducting outreach activities
  • Working knowledge of other web analytics / SEO tools (such as MOZ, SEM Rush)
  • Experienced in conducting technical site audits & putting those into actions
  • Knowledge of SEO and content marketing best practices and a keen interest in SEO trends and developments
  • Highly numerate and commercially minded, with understanding of statistical and arithmetic analysis
  • An understanding of search engines and of all aspects of on-site and off-site SEO
  • Excellent reporting skills & KPI driven approach
  • Excellent communication skills (verbal and written)

Additional skills that are beneficial to this role include:

  • Experience with Bing Webmaster Tools and Google Tag Manager
  • Experience with blogger outreach / content marketing
  • Understanding of PPC
  • Understanding of HTML and/or JavaScript
  • Successful Outreach record
  • Fluency in an additional language
  • Excellent communication skills (verbal and written)

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