Senior Marketing Executive

Athona Ltd
10 Feb 2018
15 Feb 2018
Contract Type
Full Time

Main Purpose of the role

Athona is a leading UK recruitment agency providing staff to the AHP/HSS, Nursing, Medical, Mental Health and Education markets both in the UK and internationally.

The role of Senior Marketing Executive sits alongside the support functions reporting directly to the Marketing Manager.

This role provides Marketing support to Athona Education, by proactively working alongside and supporting the Marketing Manager to deliver the requirements of the business, generating new ideas and leads and assisting in the delivery of the day to day marketing activities.

Key Tasks / Responsibilities:

You will be responsible alongside the Marketing Manager for bringing new and innovative ideas to Athona Education and the corporate side of Athona Recruitment.

  • Proactively bringing and executing under the supervision of the Marketing Manager, new ideas to successfully market Athona Education and its sub areas
  • Involvement at external and internal events such as events we are exhibiting at and/or running
  • Internal communications
  • Working closely with Marketing Manager to explore avenues to continuously improve and develop business and candidate generation.
  • General PR duties relating to Athona and its brand whilst finding new platforms to promote us
  • Ad hoc duties deemed reasonable to the company
  • Although this role will be working predominately for Athona Education, assistance with Athona's other divisions may be required
  • Helping to support proposition development and sales engagement
  • Delivery of tactical marketing services to ensure success across all campaigns
  • Content marketing plans for lead generation
  • Introduction of new and innovative marketing approaches
  • Involvement and development of relationships with partners and supporting organisations that will benefit and increase awareness of the business

Key Interfaces:

  • Marketing Manager
  • Directors and Business Managers
  • Adobe suite including InDesign, Photoshop & Illustrator
  • E-Marketing platform, DotMailer
  • Google Adwords & Google Analytics
  • External agencies
  • CRM/Internal systems including Safe, RDB & Tableau
  • Microsoft suite including Excel, Word, Outlook and PowerPoint

Measurable Performance Standards:

  • Accuracy levels
  • Success of Marketing campaigns/ strategies
  • Efficiency
  • Innovation
  • People management
  • Maintenance of intranet / website
  • Maintenance of Marketing budgets
  • Level of customer service delivered

Critical Competencies:

  • Delivering Results
  • Customer Service Excellence
  • Peer Relationships
  • Team Work
  • Time Management & Organisation
  • Problem Solving

Experience / Skills

  • Educated to degree level with relevant experience in a marketing environment
  • Creation and sourcing of content for campaigns
  • Experience in successful marketing campaigns to achieve lead generation targets
  • Self-starter, enthusiastic and driven
  • Excellent attention to detail
  • Ability to communicate at every level and with colleagues and external suppliers
  • Experience in the recruitment or education market is desirable
  • Experience with online advertising
  • Solid organisation & administration experience
  • Excellent customer service
  • Proactive and creative approach to work, self-motivated.
  • Excellent written and spoken English
  • Microsoft Office Literate
  • Exposure to: Indesign, Photoshop, Illustrator, Dotmailer, Google Adwords, Google Analytics
  • Experience in managing team members or projects is desirable but not essential

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