Marketing Manager

Recruiter
Michael Page Marketing
Location
Farnborough
Posted
09 Feb 2018
Closes
15 Feb 2018
Sector
Charity
Contract Type
Permanent
Hours
Full Time
My client is a ground-breaking health awareness charity based in Surrey. Their campaigns are saving lives on a daily basis and the money they raise is funding research that will increase early diagnosis and cures in the future.DescriptionThe Marketing Manager will be responsible for:Developing strategies and plans to deliver insightful and meaningful marketing campaignsDeveloping a programme of marketing activities (online and offline) to launch a brand new programmeDeveloping and manage a calendar of national events and exhibitions that increases programme awareness Developing improved audience insight for users segmentsLeading the new programme digital presence by developing content strategies for the website, e-learning and social media channels (Facebook, Twitter, Instagram, etc.)Maximise the campaigns visibility at events through the production of relevant promotional materials including: key messages, publications, leaflets, infographics, etc.Managing the campaigns budget and setting processes and measures for the tracking the campaignWorking with the fundraising team to support the development of fundraising proposalsWorking with the PR and Media team to engage with celebrities and deliver PR & media campaigns that support a range campaign strategic prioritiesWorking with the policy and advocacy team to develop policy asks centred around the campaignsOversee the production of programme films and videosBuilding a network of effective thought-partners and advisers to provide appropriate external supportEvaluating the success of all activitiesProfileThe successful candidate will have:Experience in Strategic planning and marketing campaignsExcellent analytical skillsCharity Experience in a similar roleProven track record of developing marketing campaignsGood copy writing skillsAttention to detailProject management skillsEmpathy and understanding of the missionWilling and able to travel within the UKEducated to degree level or equivalent (desirable) Job OfferUp to £35,000

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