Head of Marketing
Are you a Marketing Senior in the Apparel industry looking for a move out of London? You will be responsible for developing the brand vision and strategic marketing plan for a leading country living retailer. You must have proven experience in a senior marketing position and a background in apparel is essential.
To develop the brand vision and strategic marketing plan in line with business goals. Develop and deliver marketing activity that drives new customer acquisition, current customer retention and achieves outstanding commercial results.
- Leads the marketing function and works closely with the Managing Director to determine the short, medium and long term vision, key positioning and focus for the brand in terms of its market positioning
- Acts as customer champion; uses data and evidence to shape marketing activity and improve the customer experience, identifying potential opportunities and areas for improvement
- Develops the brand communication strategy in line with the strategic marketing plan, works closely with the UK Senior Managers and US colleagues to ensure that brand integrity is maintained and developed across all internal and external touch points
- Drives development and implementation for PR, with an external agency, and manages advertising campaigns, card marketing initiatives, customer events, and direct marketing activity (ensures alignment with Digital). Responsible for creating and driving the Brand Marketing/ promotional calendar.
- Monitors the SEO and PPC rates on all websites using Google Analytics and works proactively with 3rd parties to increase conversion rates
- 3-5 years' experience in a similar senior marketing leadership role with a proven track record of developing and delivery marketing strategy within a Omni-channel retail environment
- Experience of both digital and offline sales channels together with relevant communication media
- Marketing degree or equivalent or other marketing professional qualification. Current CIM desirable
- Experience gained within a retail apparel/fashion environment