Head of Donor Acquisition

Recruiter
Michael Page Marketing
Location
Woking
Salary
51000.0000
Posted
16 Feb 2017
Closes
16 Mar 2017
Contract Type
Permanent
Hours
Full Time

You will lead and motivate the team to deliver supporter acquisition plans over a 12 month period.

Client Details

An international conservation charity, working with business and government to protect the planet for generations to come.

Description

Roles and Responsibilities;

  • Deliver the annual acquisition plan to recruit around 100,000 new supporters.
  • Plan and deliver a significant Christmas Campaign primarily utilising DRTV, digital and F2F channels
  • Launch two new fundraising products and a revitalised Animal Adoption product
  • Manage an annual expenditure and allocation of a budget and produce monthly and quarterly re-forecasts.
  • Revise and adapt plans as required to ensure acquisition targets are met
  • Manage external suppliers (including face to face, media, creative, digital and telephone agencies) and monitor performance to ensure effective delivery of campaigns

Profile

Skills and Experience;

  • Substantial experience of being a senior manager and leading and motivating teams to deliver annual plans
  • Extensive direct marketing experience in planning & managing large scale campaigns using DRTV, inserts, press, digital and F2F
  • Strong budget management, forecasting & reporting skills
  • Ability to build strong relationships and work collaboratively with internal teams & external suppliers to deliver successful campaigns
  • Significant experience of managing external suppliers
  • Proven experience of increasing income through performance enhancement activities and/or new product development.
  • Thorough understanding of fundraising & data protection regulation
  • Highly numerate with excellent analytical and evaluation skills with the ability to derive insights from database analysis and results
  • Demonstrable knowledge & experience of strategic planning

Job Offer

12 Month Contract

Up to £55,000