Marketing Manager

BMS Performance
16 Feb 2017
16 Mar 2017
Contract Type
Full Time
  • Renowned online media business
  • Looking for a marketing and communications specialist
  • Experience of B2B marketing
  • Small but agile marketing team
  • Excellent written English needed

The Role: Working in a small but agile business, this Marketing Manager will be tasked with increasing engagement of their clients, generating leads, and streamlining processes. This is a newly formed role and you will be responsible for researching and understanding the different brands and devising the best approach for achieving set goals.

Responsibilities for the position of Marketing Manager include:

  • Identifying target audiences for specific products and producing timely, targeted marketing plans
  • Develop and deliver automated email marketing campaigns using Campaign Monitor and Salesforce
  • Carry out AB testing on template ideas during campaigns and respond to results
  • Manage and update the website, working with website developers
  • Monitoring the website performance using Google Analytics
  • Manage and support digital marketing agencies in running SEO and PPC campaigns
  • Identify gaps in database, maintaining data quality
  • Reporting on campaign effectiveness
  • Developing media partnerships

To be considered for this role you must have:

  • Experience of B2B marketing
  • Excellent understanding of campaign and content marketing
  • Ideally worked within the publishing or conferences sector
  • Excellent written English

The Company: A growing media business offering business information, conferences, and events into the legal sector. With three brands and a range of products, they are looking for a highly skilled Marketing Manager to create and deliver a content led engagement strategy to meet commercial goals.

The Package for Senior Digital Marketing Executive:

  • Salary: £28,000 - 32,000 + benefits

Location: The position of Marketing Manager will be based in London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.