CRM Executive

Adam Recruitment Ltd
16 Feb 2017
16 Mar 2017
Contract Type
Full Time
CRM Executive

I am currently working with a leading multi-channel fashion brand based in Greater Manchester. My client is looking for a results-driven, pro-active and passionate individual who wants to be part of a growing, ambitious and fun team.

The Role

The CRM Executive will develop and improve customer retention through email marketing, plan activities, write email briefs, liaise with other departments, manage lists and segments, measure and analyse results and utilise learnings for future activities.
The CRM Executive will work closely with the email designers and will monitor performance through retention rates, open rates and CTR as well as reducing unsubscribes and building a strong email database. They will thrive for continuous improvement of our email marketing, and this role would ideally suit an email specialist eager to increase their CRM skills.
As a new position within the business, with the right attitude there is the opportunity to mould this role and make it what you want it to be. There is a lot of scope for development and opportunities to 'make your mark' within the company.

Key Duties/Responsibilities:

*Deploying and managing email campaigns including standard sends/automated sends/trigger sends
*Managing the customer database, ensuring that it is cleansed and that we are protecting our deliverability reputation by targeting customers effectively.
*You will understand the customer lifecycle, implement test and learn in order to optimise communications across all channels, email, SMS, print, social and outbound.
*Defining and implementing segmented and promotional email communication plans including lifecycle programmes and behavioural targeting.
*Implementing measures to reactivate lapsed and dormant customers plus recommending plans for divesting old data.
*Working with the multichannel, buying and merchandising teams to plan promotional email campaigns promoting key product areas and brand messages.
*Continued analysis and measurement of email performance and benchmarking against competitors and other leading retailers for best practice.
*Continuously analysing and reporting site and content performance and recommending improvements and developments.
*Develop a full email testing plan to test email content, subject lines, send times and any other tests we wish to conduct.
*Manage the monthly direct mail segments which we use to post out to customers, working with the marketing team & merchandising team to define content.
*Support the loyalty team by providing invaluable segmentation analysis & the day to day running of the loyalty scheme
*Conduct a monthly NPS survey & strive to achieve a higher score each month.
*As part of the Multi-Channel team, setting a great example to all colleagues of the business.

Skills and Experience:

*Proven experience in a CRM or email marketing capacity for 1-2+ years in an e-commerce environment.
*Experience in email marketing tools essential.
*Highly numerate with advanced Excel skills.
*Copywriting skills, to review copy and double-check communications to customers.
*Bachelor's degree in marketing or equivalent preferable.
*Excellent communication skills, both verbal and in writing.
*Highly organised and results-driven.
*High attention to detail.

£20,000 - £25,000

With the growth projection and future plans for this business, this is a fantastic opportunity to not only join the journey but help lead the charge. The brand & business are on a clear trajectory and welcome applications from candidates with relevant experience who are looking to lead a brand from a digital point of view.
For consideration & a confidential discussion please apply directly via this the advert or speak to Adam Walker at We Are Adam on