Marketing & Communications
£40k to £45k with 15% Bonus up to £7,000
Reporting to the Senior Manager, Member Services and be responsible for both the acquisition of new associate members, in particular the larger technology players, and management of a portfolio of existing members within Europe and further afield.
The team is responsible for the acquisition, retention and engagement of all company members globally, both mobile network operators (full members) and vendors/players (associate members) in the wider areas.
Targeted on membership revenues
Work collaboratively with team to contribute to achievement of Member Services sales target
Achievement of personal sales target, with focus on targeted growth areas both regionally and in verticals; and the conversion of incoming prospect queries
Proactively recommend new membership categories and propositions to drive new membership opportunities
Strong articulation and delivery of member proposition, benefits and training both internal and external including demonstrations.
Leads and Pipeline
Build internal profile within the company and in particular with technical teams
Be recognised as the membership expert by other internal teams and encourage internal referrals
Preparation and follow up for company events/networking events (and in some cases non- company events)
Weekly reporting on status and updates to membership plan
Concise notes on engagement and progress for new and renewal prospects within SalesForce
Personal pipeline tightly managed and clear strategies/actions/engagement outlined to convert prospective members
Member Care And Retention
Management of portfolio of associate members; being acknowledged as their point of contact through active relationship building
Communicating details about activities to existing members and highlighting how members can participate in the Association’s work
Contribute to keeping member churn rate below agreed levels
Identify "at risk" members and implement activities to plan to retain the member
Develop and implement individual membership plans for Gold and Silver members
Contribute to regular member specific communications
Close liaison with Member Services team to ensure inbound member enquiries are answered within agreed time frames
Ownership of membership renewals within portfolio; support of overall renewals process
Management of membership discontinuations and resignations
Liaison with finance for the purposes of invoicing, payments and process management to simplify and streamline the renewals
Development and management of new membership processes as required (online and offline)
Accuracy of information and contact data within members / prospective members database
Identification, development & delivery of new processes and liason with relevant business units i.e. moving to online application and increasing opportunities for new member types to join the Association to increase revenue prospects.
Ability to work as a team • Fully computer literate • Sales experience • Strong communication skills • Ability to run meetings with external prospects via telecon/face to face and web • Salesforce experience would be preferable but not essential • Second language would be desirable but not essential
Selling over the telephone, Selling face to face at meetings and events, Client networking • Relationship building • Grasping membership concepts and creating sales approaches • Researching market and membership potential • Continuing to build market and industry knowledge • Broad understanding of mobile technology developments and challenges • Working effectively with other departments • Prioritising and planning of your personal sales strategy every month • Time planning and organisation of work load • Management and delivery of after sales service • Self starter