Senior Digital Marketing Manager

Recruiter
Intelligent People Ltd
Location
London
Salary
50000.0000
Posted
16 Feb 2017
Closes
16 Mar 2017
Contract Type
Permanent
Hours
Full Time
Senior Digital Marketing Manager / Digital Acquisition Manager / B2B Marketing Manager

West London

£50-55k + benefits

A Senior Digital Marketing Manager / Digital Acquisition Manager / B2B Marketing Manager is needed at a growing organisation in London to take their marketing strategy to the next level. You'll need to develop new ways to convert visitors into customers whilst generating new and qualified leads.

The Senior Digital Marketing Manager / Digital Acquisition Manager / B2B Marketing Manager will be responsible for:
-Creating, testing and implementing digital marketing campaigns across multiple platforms

-Optimising all channels for lead generation and customer acquisition

-Reporting on marketing performance using analytics tools and methods, you'll be naturally analytical

-Working closely with the sales team and their data to identify new opportunities

-Manage a full spectrum of channels: PPC, Paid Social, SEM, SEO, Email, CRM, CRO, Display and retargeting

-Analyse current landing pages by utilise AB & MVTesting on a regular basis

-Be the lead and sign off for all artwork and ad copy

The Senior Digital Marketing Manager / Digital Acquisition Manager / B2B Marketing Manager will have:
-An excellent understanding of digital marketing channels and tools, with a hands-on capability

-Experience in working for a B2B company, ideally start-up or medium sized. Corporate experience is less relevant here

-Experience working with smaller marketing budgets in the digital space

-A naturally analytical approach, consistently analysing performance of all marketing activity

-A keen interest in digital design industry (Photoshop, InDesign, UX, web design etc…) this is essential as their product sits within this industry and you'll need to stay current and understand their customers inside out

-Outstanding communication skills. They want someone who brings energy and a keen attitude to the table

-Experience delivering campaigns themselves as well as delegating

This is an excellent opportunity for a Senior Digital Marketing Manager / Digital Acquisition Manager / B2B Marketing Manager to take full ownership over a marketing team, capitalising on huge organic growth to date.

Intelligent People is a specialist Digital Marketing recruitment agency.