Marketing Manager

Recruiter
Recsmart
Location
Coventry
Salary
From £32,000 to £37,000 per annum
Posted
15 Feb 2017
Closes
15 Mar 2017
Contract Type
Permanent
Hours
Full Time
JOB TITLE: Marketing Manager

DEPARTMENT: Marketing

REPORTING TO: Managing Director

Location:  Binley, Coventry

SALARY: £32000 to £37000 per annum

THE ROLE: Responsible for managing the team and all marketing activities across all product ranges, the development of strategic marketing plans and the management of the Brand Managers

MAIN RESPONSIBILITIES

  • Develop, contribute to and implement marketing plans and strategies
  • Lead on the production/delivery of websites and exhibitions
  • Manage digital marketing activities including the monthly GROW!T newsletter for the UK and other markets as well as ensuring websites and social media channels are updated and managed effectively
  • Evaluate and report upon the effectiveness of different marketing channels and activities
  • Monitor competitor activity
  • Develop strong consumer and product awareness
  • Manage internal designers and any external agencies
  • Manage PR agency and activity
  • Support and manage the marketing team
  • Conduct relevant market research, present findings and recommendations
  • Monitor and analyse market trends
  • Work with sales team to increase sales penetration, develop cross sales and up sales
  • Explore ways of improving existing products and services, to increase profitability
  • Identify target markets and develop strategies to communicate with themTravel to trade shows, conferences and sales meetingsManage the development of product videos for our client YouTube channelOther responsibilities commensurate with the role
THE PERSON

To be successful in this role, you will be required to demonstrate the following key skills:

  • Creative, enthusiastic, self- motivated and hard working
  • Ability to work as part of a motivated and target driven team
  • Have strong literacy skills, proof reading, editing.
  • Well organised, flexible and able to work on multiple projects at one time
  • Excellent written and verbal communication skills with the ability to work well with a wide range of people across all areas of the business
  • Strong IT literacy, ideally with both PC and MAC
  • Good attention to detail and accuracy
  • The ability to work under pressure and to deadlines
  • Good listener, able to respond to results and consumer research
  • Results driven
  • Demonstrate knowledge of a wide range of marketing techniques and concepts
  • Creative, enthusiastic, self-motivated and hard working
  • Build, motivate, inspire and manage a team of diverse staff effectively, managing performance effectivelyHighly organised, flexible and able to work on multiple projects at one time

The above Job Description only represents the key responsibilities of the role. The Company may require any employee to undertake other duties from time to time, in line with business needs and objectives.

Ref. code: MngMrkHGrd