Marketing Analysis And Planning Manager

South East England
£35000 - £45000 per annum
27 Feb 2013
27 Mar 2013
Karlene Pathirana
Contract Type
Full Time

marketing and planning analyst (credit cards -London ) -£45,000

My client is the second fastest growing company in theUK based in Credit Card sector. They are currently looking for a marketing and planning analyst to join their ever growing analytics team.

The successful marketing and planning analyst will support the acquisition team in delivery of targets. Doing this by supporting online and offline campaigns, providing short term business outlooks and longer term forecast and generally providing insight in generating in ROA.

Key Skills

-Knowledge of EXCEL (or SAS)

-Monitor the effectiveness of every acquisition campaign and channel, identify key insights and trends, solve problems and clarify queries

-Support the offline team and work with the risk division development and execution of direct mail campaigns (building mail matrix, building and refining the response curves, building the test matrix, executing full post campaign analysis and capture of all learnings)

-Work closely with internal and external partners in planning and post analysis of all campaigns

Ideal the successful marketing and planning analyst will have experience across either direct mail/offline or online preferably in a NPV driven environment

Salary - £45,000

The marketing and planning analyst must have ability to work unsupervised and ability to explain finding to non-technical individuals. If you are interest please give Karlene a call on 02074685255.

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