West One Recruiters are recruiting a talented Digital Marketing Manager to join a well-established vaping company based in London. If successful you will be contacted by our client directly.
Our clients have one of the largest and fastest growing ecommerce platforms in their sector. They are a close team of professionals, all with different interests and talents so when working together, real magic happens. The passion, ideas and diversity of the staff inspires everything that they do from creating industry-leading products to changing the lives of people.
Leading the eCommerce channel marketing activities including planning, developing, executing accounts/channel marketing plans;
Implementation of the marketing strategy - long, mid and short term
Lead a large marketing team
Leading the digital marketing activities, primarily through digital means such as search, social media, email, video, content, affiliate etc
Create sophisticated PR and media relation`s campaigns to integrate with broader marketing and communication activity;
Guiding the day to day activities of the marketing team
Attend customer marketing related meetings; negotiate plans and costs to make sure the best ROI for company`s interests.
Provide planning and leadership to the marketing department, improving working schedules and efficiency
Track and evaluate site user behaviour; make recommendations to improve user experience/usability and sales conversion.
Implement and optimize marketing programs to increase traffic, loyalty and overall sales including, but not limited to, search engine marketing campaigns, email marketing, affiliate relationships and social networking initiatives.
Regularly review promotional activities to ensure all business units can plan and/or adjust their functional needs accordingly, as well as to gather consumer feedback and enhancement requests.
Monitor industry trends and competitor Websites.
Undertake continuous analysis of competitive environment and consumer trends - ensuring that insights are reflected with the strategy and delivery of campaignsRequirements:
Strong Marketing knowledge across multi channels
Confident, driven and dynamic leader
Experience of marketing and promotions within B2C business is essential
Have a proven track record of success in a senior marketing position
Self-sufficient, proactive and innovative thinker who can bring fresh ideas to the table
Ability to develop marketing staff
Essential digital Marketing experience (Content, Video, Social Media, Email, Affiliates Marketplaces)
Experience of managing portfolio of products including `go-to market` planning, specifications and performance monitoring;
Offline Marketing experience is beneficial in e-commerce and/or web content management with bottom line responsibility for ROI.
Passionate, high energy, attention to details, action-orientated, resourceful, enthusiastic, persevering, flexible and adaptive!