Programmatic Analyst, Insights Analyst, Digital Advertising, SQL
Insights Analyst, Digital Media Analyst, Programmatic, SQL, LondonPlease read before applying: Programmatic Analyst with industry experience required - we need someone who is able to understand what drives performance of online advertising and how to measure it, but who will also be able to make recommendations to clients and stakeholders.This has been the biggest issue so far in identifying the talent for this role. We would potentially look outside of the Programmatic / AdTech industry, only if the person has dealt with advertising (previous experience, consulting / finance that looks at technology companies…)Digital Media Analyst / Advertising Technology / Programmatic Analyst required to join a fast growing Digital Technology business based in Central London. The candidate will be responsible for the analysis of all search term and ad campaign data in the Europe and the USA, including the production of bespoke trend, correlation and performance insights. Their structured search data provides user intent targeting of programmatic direct marketing campaigns, it is with this goal in mind that analysis should be focused. The work will be both directed with clear deliverables (by Customer teams) as well as undirected for novel insights, with the opportunity to create industry white papers and key business opportunity analysis that help each area of the business improve performance on their respective campaigns. The role is technology focused and so requires an individual with technical ability but also experience of working with data and real time bidding within the programmatic environment. An important part of the role will be to drive creation and scale of great value new customer insights, and present them to our clients– so a high degree of business acumen is required. The candidate must have a good foundation in display or search advertising, analytical, practical solution finder and importantly be able to visualize their work clearly to all levels of the business. RESPONSIBILITIES: ? Analyze large amounts of transactional and behavioral data, using statistical modeling and pattern analysis techniques, to identify customers / prospects insights ? Work closely with the client strategy, publisher solutions, marketing and product teams ? Participate in the planning and design of new reporting and analysis products for internal and external use ? Transform data into stories through building presentation decks ? Communicate research findings to technical and non-technical audiences internally and externally SKILLS, EXPERIENCE Required skills: - 2-3yrs analyzing programmatic performance and commercial trends within a Programmatic environment - Proven experience with ‘big data’ and audience segmentation - Proven experience with statistical analysis - Exposure to research statistics and experiment design and analysis - Familiarity with SQL or similar querying languages - Advanced Microsoft Excel - Experience in advanced report building to improve team efficiencies and insight - Good insight and report visualization/presentation skills - A good degree (2:1 or higher) in Maths, Statistics, Computer Science or equivalent. - Good teamwork skills - Preferred but not essential - Exposure to high-level programming languages, such as Python, Matlab, or R for data modeling This is a great opportunity and salary is dependent upon experience. Apply now for more details.