Category Marketing Manager

Recruiter
Hudson
Location
Birmingham
Salary
35000.0000
Posted
15 Feb 2017
Closes
15 Mar 2017
Contract Type
Permanent
Hours
Full Time

Working with the wider marketing team, the Category Marketing Manager for retail is responsible for the customer offer in the relevant segment(s), helping to develop a customer-focused strategy which will deliver growth, customer satisfaction and retention.

  • Support the Segment Directors to drive the category performance by developing the customer offer, tactical activity and campaigns.
  • Understand market trends, competitor activity and customer needs in order to recognise and identify the appropriate product strategies as well as new offer development
  • Boost customer acquisition and retention levels
  • Assist the Brand & Communications team to implement a multi channel marketing communications programme

What we are looking for:

  • Demonstrate strong category marketing management experience ideally within retail
  • Good understanding of all elements of the marketing mix
  • Ideally have worked in a multi-site environment with multiple product and service offers
  • Strong organisational skills and the ability to plan and prioritise your workload
  • Excellent communication skills
  • Strong stakeholder management skills

Please note you will receive an automated response advising you that we have received your CV.

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