Global Brand Manager required

15 Feb 2017
15 Mar 2017
Contract Type
Full Time
An excellent opportunity has arisen to join a world leading global organisation, our client Unilever are currently looking for a Global Brand Manager based at Unilever's prestigious facility in Unilever. This is a full time temporary role for a period of 12 Months working a 40 hour week. This role is paying between £44,000 to a maximum £48000 per annum. pro rata, depending on experience.

Who are we?
We call our brand "Dirt is Good", although you'll more likely know it as Persil, or maybe Omo. Within the brand, we are a small team, running a scale platform that is at the forefront of consumer trends. We are the fastest-growing part of one of Unilever's top, historic and iconic brands, crafting global product mixes that people use every day, and the winning campaigns which support them.

Our ethos: we believe that getting dirty is an integral part of childhood learning and development, and that dirt is therefore inherently good. The Core+ range offers the stain removal you'd expect of Dirt is Good, plus a series of added benefits, so that parents over the world truly have the confidence to let their kids get dirty and learn.

You will look after two of the most important emerging spaces globally, which today are either blank spaces, or relatively undeveloped for our brand. If you're excited about crafting an entirely new brand innovation strategy, and getting your hands dirty delivering that strategy to real products in market, then the Dirt is Good Global team want to hear from you.

Business Context and main challenges
While our brand philosophy is landing well with consumers across the Globe, it is not sustainable without the delivery of great products. Through the Core+ platform, we are landing added-value products which deliver additional benefits beyond stain removal: hygiene, lasting fragrance, naturals and care.

The platform goes across all our key geographies, leveraging global mega-trends, and is both our fastest-growing and most profitable portfolio within the brand. We need you to continue to drive this growth by delivering relevant, sustainable innovations and communications that build on the core brand proposition.

Reporting to the Global Brand Director of Core+ and Ancillaires, you will craft our strategy to stretch the brand into these key spaces. You will also have responsibility for aggressively developing the innovation pipeline for the next 3-5 years.

To love this role, you will need to be a pragmatic strategist: able to see the implicit opportunities that combine for brand, portfolio and markets; and to combine detailed understanding with broader strategic thinking. At the same time you must be able to take this thinking and convert it into real product ideas and mixes that parents across the world will love, with excellent project management skills to deliver them to market

Main Accountabilities:

· This role will develop and champion the strategy, global product design and comms for two of the key Core + benefits, across new and existing platform markets.
· Manage and develop 1 direct report (WL1), who will support you on the delivery of both opportunity spaces.
· Create and champion our global brand strategy for these spaces, working with global brand director and senior stakeholders (VP, SVP) to execute strategy into action. Stress-test the strategy versus our capabilities, and form plans to fill any weaknesses or blank spaces, involving external partners as required.
· Build a holistic understanding of consumer and shopper needs across our global markets, together with our consumer insight team, and translate these into a roadmap of winning concepts and mixes.
· Create & champion a design and sensorial language, while still being true to Dirt is Good (DiG) values.
· Lead and champion the communication and creative development process for these mixes, across advertising and packaging. Work effectively with agencies to deliver compelling and winning communications, design language and benefit cues.
· Effectively and quickly develop and land mixes. Lead cross-functional innovation teams, from the beginning of the innovation process through to successfully landing in market, including associated consumer testing and involvement of regional / local / category / customer teams.
· Work closely with local Brand Building / cluster teams in the deployment of brand communication idea for local markets and channels


What we really want from you is the passion and drive to get the most out of this role. It will also be necessary for you to have experience in, and be great at, the following:

- Pragmatic strategic thinking: blend brand, consumer and business to form executable strategy
- Exceptional project leadership skills, including strong influencing skills and confidence with senior stakeholders whether global, regional or local
- Innovation experience at either regional or global level
- An entrepreneurial and 'can-do' approach, able to work with and unlock change and complexity
- Experience of converting consumer insight into winning concepts
- Have been involved in the Development of integrated communications that have performed well, ideally with some digital and mobile experience
- Managing teams and talent
- Working well with others and in particular, diverse groups of people across geographies and through virtual teams

We regret that due to the high volume of applications, we are unable to respond to each individual applicant. You will be contacted only if you have been shortlisted. Should you not hear from us within 10 working days from your date of application, please assume you have been unsuccessful. Please keep checking the Manpower website for our latest vacancies.