Senior Research Analyst- TV, Consumer Insights

Recruiter
Boyce Recruitment Ltd
Location
London
Salary
30000.0000
Posted
15 Feb 2017
Closes
15 Mar 2017
Contract Type
Permanent
Hours
Full Time
Looking for an experienced media research professional to join a high performing team within a Youth and Entertainment Consumer Insights & Analytics team. This role will be a pivotal member of the team, responsible for supplying performance analysis for both brands across their linear and non-linear platforms and ensuring best practice is in place to deliver this analysis.

SKILLS/KNOWLEDGE
* Experienced research analyst with established experience within a relevant media research background - ideally in TV research although candidates from other media owners, TV ad sales as well as research or media agencies may be considered.
* Highly numerate with strong statistical skills/background and qualifications (relevant degree with a strong numerical focus such as Mathematics, Science or Engineering).
* Highly competent at analyzing large datasets - with the ability to look beyond the numbers and transform data into actionable insight.
* Detailed working knowledge of TV data systems (TechEdge) and how to analyse this data and present any resulting learnings.
* Exceptional Excel skills with relevant work experience using excel to distill complex data sets into audience insights.
* Experience in long term performance forecasting, ideally of a linear channel but other platforms will be considered.
* Detailed knowledge of the UK TV and wider media marketplace and a strong interest in TV/digital entertainment platforms - from a consumer and business perspective.
* Strong communication skills both in written and verbal communications.
* Knowledge of relevant TV/Digital measurement systems (e.g. BARB, Techedge, Omniture, Comscore).