Senior Account Manager Automotive Marketing
About the Marketing Agency
Our client builds, long term, strategic relationships with its clients. They work with world class brands within the automotive, mobile and technology sectors, helping to drive loyalty and win new customers. They are media neutral, devising solutions that make a measurable, sustainable difference to their clients’ businesses by addressing business processes, digital infrastructure, skills, behaviours and communication, to help their clients reach their goals.
They are independent, 20 years old and entering an exciting phase of expansion with new international offices opening, so it’s an exciting time to be joining them.
This role is based at their offices in SW London where over 60 of their UK team are located.
Our client has been servicing high-calibre clients successfully for over 20 years. They have done it by developing a real understanding of the way channel marketing works. They know the pitfalls (and how to avoid them) and give as much consideration to an end-customer as the person operating a franchise or dealership.
They combine smart, independent thinking with straightforward practicality. They exercise a level of care and attention to detail that our clients tell them is more than a match for their own brand personnel.
They are a vibrant marketing agency with a stellar list of clients and a bright, energetic and talented team. They are looking for an experienced Account Manager / Senior Account Manager to work on an automotive dealer marketing account. Previous automotive experience is essential.
Responsibilities – based around 4 core competencies plus personal expertise
Assist the automotive team delivering marketing activities across the network’s 20 Market Areas in both the UK and Ireland. Working as part of a brand new, dynamic team of marketing and automotive specialists to maintain and enhance the automotive brand image and ensure the Dealer network comply with brand guidelines.
- Key responsibilities:
- Managing the workload and prioritising your Account Exec’s to do list
- Second point of contact for the Network hotline and supervising the email ticketing system
- Strategically advising and consulting on a daily basis with Dealer ad-hoc marketing and advertising requests
- Proactive relationship building with all Dealers across the network
- Specific responsibilities:
- Second point of contact for Network hotline and supervising the email ticketing system
Once you are familiar with the team and their function, you will become the first person the AE will call on to support a request on the Dealer hotline. This is the Dealer’s lifeline and the Network will call with all sorts of requests. Dealer requests vary from advertising in local and national press to branding at charity events, from updating information on their websites, running HTML email campaigns, to ordering branded stationery and uniforms.
- Managing and implementing Dealer requests
Our role, as the Dealer Marketing service is to ensure that every piece of communication that the automotive Vans Dealers use is brand compliant i.e. that all communications produced (by us or other parties) comply with prescribed guidelines. This will form the main basis of your role.
There are stringent guidelines surrounding all communications, and these must always be adhered to. Their client have a series of ‘approved’ templates for advertisements, emails, brochures and letters as well as a central guidelines website which, in time, you will need to get to know inside out.
You will be responsible for ensuing all Dealer requests are turned around quickly and efficiently with your AE in support. In time, this may involve liaising with our creative studio, printers and publishers as and when necessary. Therefore, good written communication skills are essential, as well as the ability to juggle multiple tasks at once.
- Team support
While the team is self-sufficient, as there is constant hub of activity going on you will be required to make sure that the environment remains highly ordered and you will be reporting into the account’s Account Director.
The client requires a lot of reports and updates and each of these needs to be meticulously accurate. It is therefore vital that the information is 100% up-to-date at the end of each day. You will be the point of contact within the team for any updates which need to be made to the reports. You will be responsible for data checking and ensuring information is current and accurate. You’re the quality controller along with your AD.
The ideal candidate will be at graduate level (not necessarily a Marketing degree) with good Microsoft Office (Word, Excel, and PowerPoint) and PC skills.
You must demonstrate a flexible, can-do attitude to work, offering assistance where necessary. You will be a proactive, self-starter who is eager to learn. A highly organised, multi-tasker, who works effectively under pressure, in a constantly changing environment.
You should be someone who is passionate about process (accuracy and attention to detail essential), have good written skills and has a friendly professional telephone manner. Good communication skills are crucial.
In this role you will grow you experience across a variety of marketing disciplines which will form a solid base for you to help the AD develop the account as there is huge potential for expansion as we are a relatively new appointment.