Marketing Manager

Recruiter
Digital Recruitment Company
Location
London
Salary
From £35,000 to £45,000 per annum
Posted
14 Feb 2017
Closes
14 Mar 2017
Contract Type
Permanent
Hours
Full Time

The Organisation:

Digital Careers, part of the Digital Recruitment Company is currently working with an award winning RegTech company who provide innovative online solutions which automates regulatory compliance for the insurance sector. This company have entered the next phase of growth and are capturing a huge amount of market share along with large financial investment.

The Role:

They are currently looking for a marketing manager to develop and manage digital and traditional marketing initiatives to help drive awareness and sales.

This is an exciting opportunity for a driven individual that likes wearing multiple hats and be responsible for delivering a wide range of projects. Reporting to the Head of Marketing, you will collaborate with Sales, Onboarding and Client service team to increase awareness, generate prospect leads, nurture and convert leads into demos and clients, upsell and maintain retention.

The responsibilities of the role:

·Work closely with the Head of Marketing to develop marketing strategy and plan to achieve business objectives

·Manage development of brand and copy guidelines and customer segmentation profiles

·Setup and report on campaigns with the assistance of marketing executive and agency.

·Drive the creation and delivery of marketing activity across a portfolio of activity including website, email, video, webinars, Inbound content, social media, events, SEO, online advertising & blog posts

·Manage a number of marketing projects from brief to live, with the support of a Marketing executive, content/copywriter and Head of Marketing.

·Present and acquire approval from senior stakeholders at various stages of each project.

·Ensure all activity is delivered on time and budget and aligns to plans to maximise objectives.

·Manage suppliers to ensure they deliver on time and to specification

·Creating email campaigns and managing email scheduling and triggered emails

·Ensure the CRM is kept up-to date and oversea integration of data.

·Plan and oversea the setup and send of a suite of emails including newsletters, triggered nurture campaigns, and member platform communication.

·Assist in planning and set up of Conferences, events and marketing material required

·Source imagery from Shutterstock for use in Social media, emails and articles.

·Drive website, platform and campaign performance

·Reporting campaign successes and learnings to optimise marketing budget and plan.

·Collaborate with Head of Marketing, Marketing executive, Managing Director, Copy & content manager, Sales Director, Client Service Account manager

·Manage setup and optimisation of a small SEO & PPC budget

·Supporting the Head of Marketing and other marketing colleagues as required

Experience and skills:

·Experience developing and executing creative marketing programs on and offline

·Ability to define requirements and briefs for digital website, video and content projects

·Strong project management skills, driving projects

·Ability to prioritise concurrent tasks and find solutions where there is a conflict

·Experience developing brand and copy guidelines

·Customer segmentation profile development

·Managing suppliers including digital agency, video and PR companies

·Knowledge and experience of Inbound content marketing strategy & implementation

·Managing video content creation

·Proven experience working on website improvement UX/UI campaigns

·Understanding of how to build and convert leads

·Integrated campaign experience and approach

·ROI focused with proven experience of improving conversion

·Experience of developing SEO strategies and managing copywriters

·Managing the setup of triggered email campaigns (desirable, ideally in Mailchimp)

·Social listening software experience e.g. Brandwatch (desirable)

·Experience developing a LinkedIn brand pages & lead generation strategy (desirable)

·Degree calibre

·Experience in Insurance (ideally, but not necessary)

·3-5 years experience as a marketing professional, preferably in a B2B start-up or fast-growth tech company

·Passion for digital, innovation and marketing

·A great problem solver, ability to think laterally and proactively find alternative solutions

·Excellent verbal and written communication sills

·Self-motivated and self-managed: able to think independently, seek feedback, move ahead, while keeping everyone in the loop.

·Customer centric approach

·Ability to delegate to junior members, with clear instructions of what is required & why

·Be a team player – able to organise and manage stakeholders and groups contributing

The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.

To apply for this role please contact us at:

Lauren Witham

+44(0) 203 640 233