Sports Lifestyle Brand Manager

Target Source
From £28,000 to £34,000 per annum
14 Feb 2017
14 Mar 2017
Contract Type
Full Time
Sport Lifestyle Brand Manager - New OpportunityYou are a self-starter who has strong sports credentials and a keen understanding of the health andnutrition space. You are a compelling combination of Deliciously Ella and Joe Wickes. A young Mr (orMrs) Porter who is burning with ambition but doesn’t have the business plan to launch your own brand –yet. You should be proficient not prolific on social media. With a considered profile and a clear socialbrand. You are tapped into sport and nutrition but also love fashion and technology.The Role:You will be responsible for the on and offline communication for a new lifestyle brand. We are launchinga new protein drink to the luxury market during 2017. Other products and services will follow.To support this launch we will create a content hub and we need you create and curate content topopulate this hub. You will manage the website, hub and all social channels. We need you to identifyand target partners that will help to build traction for the brand. Themes will include health andnutrition, life balance / wellbeing, sport tech and science, fashion and lifestyle, training tools, news andviews. You will also be expected to pitch initiatives to bring the brand to life both on and offline. Weshall support you in crafting campaign concepts and brand assets but we need you to engage with ouraudience day to day and gauge what will build advocacy and what will not.Tasks:Tactical / responsive engagementBuilding relevant partnerships with brands and individualsExploring gaps in the market and identifying competitorsCreating and planning marketing campaignsManaging campaign websites and social mediaOrganising eventsArranging sponsorship and advertising campaignsManaging budgetsMeeting clients, suppliers and the mediaMonitoring the effectiveness of campaignsOn and offline market researchCreating brand and individualised assetsEngaging with our audience day to daySkills Required:Organisational skills to plan and deliver promotional activityCreativity to come up with campaign initiativesExcellent communication skillsAbility to “talk” in the brand tone of voiceSalary commensurate with experience within £28-34,000 p.a.Location predominately home based with weekly meetings in Bristol or London subject agreement.