Head of Marketing

Caselton Clark
14 Feb 2017
14 Mar 2017
Contract Type
Full Time
Head of Marketing
Central London
£60k + OTE

Challenging opportunity for marketing talent to lead a team within a global leading media & events organisation.

This company is a market leader in the events and exhibitions industry. It boasts award winning and well respected conferences spanning across all continents. Over the last decade this company's portfolios have diversified and expanded due to the strength of its content and the profitability is set to continue beyond 2016. As a result of this sustained growth the company are looking to bring on a heavyweight marketing professional to work on their most prominent portfolios.

The Head of Marketing will be instrumental in developing and implementing marketing and new business development strategies to grow the profile, attendance, exhibitors and sponsors of these successful market leading events in order to increase revenue and profitability.

It is an opportunity to capitalise on previous experience in an exciting managerial role where YOU can make a significant impact on the company.

Key responsibilities:

- Development of marketing strategies and world class marketing plans
- Delivery of visitor targets and support exhibitor/sponsorship revenue through customer acquisition and retention marketing within specific ROI criteria
- Manage and motivate a team of marketers to meet milestones and achieve personal and per event targets
- Development, implementation, measurement and analysis of high quality tactical marketing activities which are on brand, timely, and perform within specific budget and ROI criteria
- Track relevant developments in the marketplace, share that insight, and understand the challenges and opportunities this may present
- To work closely with Event Directors to build effective sales marketing plans that will drive event revenue

- Budgeting and forecasting of revenue and costs
- Create, manage and implement effective and competitive marketing communications plans, focusing on return whilst upholding brand values
- Plan and manage resources to ensure that activities are implemented effectively and on schedule
- Direct, control, manage & report on delivery against plan & objectives
- Evaluate activities and measure ROI
- Develop, manage & energise a high performance marketing team
- Recruit, coach and develop as required

So who are we looking for?

- Hold 3-5 years direct marketing experience, ideally within a commercial conference environment.
- Have held a senior marketing executive role or similar with experience of managing a marketing team
- Have experience of marketing international events
- Hold a marketing degree and or suitable industry qualifications
- Have a proven track record and ability to deliver online campaigns
- Possess extensive experience with databases and driving data build initiatives
- Have a proven ability to understand new markets, identify commercial opportunities and work with conference production teams
- Hold the ability to create, steer and manage large and small scale marketing campaigns
- Have the ability to multi task and manage multiple projects at any given time
- Have experience working with a telesales team
- Can keep a cool head and work under pressure within short time constraints
- Have experience of financial/budget management
- Can confidently excel in a challenging, fast-paced work environment
- Can demonstrate copywriting/editing skills as well as strong written and oral communications skills
- Are proactive and self-driven, results-oriented, with a positive attitude
- Are solutions-oriented, creative problem-solver and effective decision maker
- Are commercially-minded with a focus on cost containment
- Are highly organised, personable with excellent communication skills.

With an enticing salary and ludicrously attractive benefits package as well as the chance to work in a desirable city location, this superb managerial marketing role is sure to be eyed up by many an eager leader, so apply now and tell us why you are the perfect candidate.

For apply, send your CV to

Caselton Clark are a specialist recruitment agency for media, events, exhibitions and conferences.

For our latest vacancies please visit www.caseltonclark.co.uk or contact us on .