Marketing Data Planner

Recruiter
McGregor Boyall Associates Limited
Location
London
Salary
25000.0000
Posted
13 Feb 2017
Closes
13 Mar 2017
Contract Type
Permanent
Hours
Full Time

Marketing Data Planner

London

12 month FTC

£25,000-£30,000

Our client, a growing and successful Financial Services organisation is looking for a Marketing Data Planner to help develop and deliver targeted data selections for use within marketing and communications campaigns. You will need some current/recent experience extracting, querying or manipulating large quantities of data using data mining, analytical or campaign management tools.

  • Develop and run data selection queries using Campaign Management tools in a timely manner, ensuring accuracy of selections.
  • Apply insight into campaign targeting, including the delivery of propensity models
  • Run pre-campaign snapshots prior to the campaign delivering, so that the campaign can be evaluated effectively.
  • Ensure all data selections are suppressed appropriately using internal and external third party data
  • Run appropriate tests on the data and email campaigns prior to broadcast, and then physically broadcast the emails
  • Provide high level analysis of email campaigns back to the business post-send

Experience required

  • Current/recent experience extracting, querying or manipulating large quantities of data using data mining, analytical or campaign management tools.
  • Experience using tools such as Chordiant Marketing Director, SAS, Business Objects, SPSS and Microsoft Access
  • Experience in handling and processing data and the importance of keeping it secure
  • Strong numerical/data background with ability to demonstrate attention to detail
  • Ability to articulate complex campaign selections to a marketing audience

Please send your CV to Becki Reed via the link provided

McGregor Boyall is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.