Marketing Analysis And Planning Manager- £45,000
Marketing and Planning analyst (credit cards -London ) -£45,000
My client is the second fastest growing company in the UK based in Credit Card sector. They are currently looking for a marketing and planning analyst to join their ever growing analytics team. With extensive growth across the business and the acquisition of new portfolios increasing ever week, they are now looking for marketing and planning analyst to come on board asap.
The successful marketing and planning analyst will support the acquisition team in delivery of targets. Doing this by supporting online and offline campaigns, providing short term business outlooks and longer term forecast and generally providing insight in generating in ROA.
-Knowledge of SPSS OR SAS OR EXCEL
- Deliver the required number of new accounts
-Monitor and report on acquisition (applications and accounts)
-Monitor the effectiveness of every acquisition campaign and channel, identify key insights and trends, solve problems and clarify queries
-Support the offline team and work with the risk division development and execution of direct mail campaigns (building mail matrix, building and refining the response curves, building the test matrix, executing full post campaign analysis and capture of all learnings)
-Work closely with internal and external partners in planning and post analysis of all campaigns
-Ensure that all testing programmes in every channel are set up effectively, deliver significant results and that all insights are captured in a timely manner and used going forward
Ideal the successful marketing and planning analyst will have experience across either direct mail/offline or online preferably in a NPV driven environment.
Salary - £45,000
The marketing and planning analyst must have ability to work unsupervised and ability to explain finding to non-technical individuals. If you are interest please give Karlene a call on 02074685255.
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