Brand Manager 12 mth FTC

Armstrong Lloyd
12 Feb 2017
12 Mar 2017
Contract Type
Full Time

Brand Manager
12 month Fixed term contract
London - Working hours 9am-5pm
Salary commensurate with experience + bonus and benefits

The Company
Our client is a well-established distributor and brand leader in the FMCG industry. This is a great opportunity for a Brand Manager with at least 3-5 years+ experience in drinks, food or FMCG, to join a small but dynamic team with potential ongoing opportunities. You will ideally have experience of managing a turnaround brand.

The main purpose of the role is to develop the strategy and activation for the UK for one of the top brands.

Key Responsibilities
·Develop and implement strategic & operational brand marketing plan short and medium term
·Own the brand's P&L
·Generation of consumer insights and intelligence to inform strategy and execution
·Analysis of all sales, market and consumer research data, for example using Nielsen
·Execute analysis of market, brand, competitor and consumer trends and develop/implement recommendations as needed to address business issues and drive sales
·Lead integrated communication planning process within brand parameters
·Ensure all materials are consistent with strategy, on time & within budget
·Develop, manage and execute consumer & trade engagement plan including but not limited to on/off premise programs, special events and sponsorships
·Lead development and activation of POS, VAP, Premiums and other selling tools to support brand and/or portfolio programs while assuring acceptable ROI
·Create effective digital marketing programmes that will cut through the clutter and are fully integrated with the rest of the marketing mix
·Responsible and accountable for brand financials, including budget development and variance reconciliation.

Experience required

·Minimum 3-5 years' experience in brand management within FMCG (Drinks or food)
· Strong strategic and analytical skills with strong financial/business acumen and entrepreneurial spirit
·Excellent knowledge of the full marketing mix
·Strong digital experience. You need to be able to demonstrate experience of leading effective marketing programmes that have used digital platform, social media, search, display, email, and social listening tools
·Experience of working on a 'turnaround' brand
·Proven track record of consumer engagement planning, innovative thinking, program development and execution and a strategic approach to brand building programs
·Knowledge of delivering memorable brand experiences, social media campaigns, advertising campaigns, media planning, and brand tracking tools
·Ability to interact and influence internal and external stakeholders at all levels
·Experience in managing advertising, creative, and promotional agencies
·Ability to identify problems and offer solid, fact based recommendations
·Strong leadership, conceptual, and creative skills
·Excellent verbal and written communication skills; strong presentation skills
·Fluent in English
·Proficient in Word, Excel, and PowerPoint
·Experience in using syndicated research (i.e. Nielsen)
·Experience with SAP is an advantage

Armstrong Lloyd is a specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted. We will, however, keep your CV and information on file for consideration against upcoming positions. If you do not wish us to keep your CV and information on file please state on your application.