Global Attribution Manager

Recruiter
Aspire
Location
London
Salary
50000.0000
Posted
12 Feb 2017
Closes
12 Mar 2017
Contract Type
Permanent
Hours
Full Time

Global Attribution Manager

London

£50,000 - £70,000

Data is changing the media and marketing industry in a massive way; brands are craving more and more insights around where and how to engage with consumers. Companies are having to react fast to this transformation and stay on top of the new innovations such as - machine learning, integrated apps, internet of things and more.

My client work with some of the biggest brands globally, they have doubled in size over the last two years and have aggressive growth plans moving forward. Whilst they are a major player in the media communications industry, they are still small enough to be agile and flexible which gives new people coming in a real chance to make a stamp on a growing business.

They are 100% focused on digital and data this year and are looking for some key hires that will ensure their culture stays data focused.

One of those roles is the Global Attribution Manager

Role:

Working globally, this person will be in charge of a looking at their global attribution strategy - how they currently provide attribution insight to their clients and how they standardize this across the business.
- Working across top 10 - 20 markets to understand current attribution strategy
- Create a scale-able and optimised attribution model that can be rolled out
- Optimise campaigns globally based on new attribution method
- Provide ongoing training and development plan for global pitches and road map for markets to engage with, sell and deliver on attribution
- Build close relationships with data leaders from all top 20 countries

Requirements

For this role they are looking for someone who is extremely collaborative, with an adaptive nature and ability to shape something new in a business.
Understanding of attribution in the digital age and using Artificial Intelligence tools to deliver real time insights for clients would be desirable.