Robert Dyas
12 Feb 2017
12 Mar 2017
Contract Type
Full Time

Job Purpose

To write compelling and persuasive copy and content which reinforces the brand and customer service values of Robert Dyas and generates brand advocacy

Main duties and responsibilities

  • Develop the Robert Dyas personality and tone of voice across all communications
  • Deliver consistent and comprehensive copy for all products and ranges across all sales channels (store, web, advertising, publications); demonstrating clear benefits, making all ranges easy to shop and maximising the sale opportunity for adds-ons and cross sells
  • Developing non-product specific content which reinforces the brand and the proposition.
  • Write copy against a seasonal content calendar
  • Work with the internal SEO team to ensure copy improves our natural search
  • Develop copywriting templates for product ranges
  • Write scripts for TV and radio advertising, infomercials and in store tv
  • Write copy for direct mail, press ads and other external communications
  • Write press releases on a ad hoc basis
  • Work on headline messaging for promotional campaigns
  • Work with photographer and the rest of the marketing team to ensure that the combination of copy and visual for all of our campaigns creates real impact
  • Uploading and maintenance of the marketing database


Specific Skills and Experience

  • Copywriting
  • Good communicator
  • Creative
  • Previous experience working with graphic designers
  • Previous editorial experience desirable - offline or online
  • Previous product based editorial experience desirable


  • Copy writing experience for a retail or product focussed business with the ability to turn jargon and technical functions into clear benefits in a simple, elegant, customer friendly language
  • Ability to prioritise, juggle several work streams at once and work to tight deadlines in a fast paced environment.
  • You will need to be extremely well organised, a confident communicator.
  • Highly literate, and highly articulate in written and verbal communications with a good creative eye.
  • A thorough approach and excellent eye for detail in every task undertaken
  • A quick, pragmatic and efficient in approach to work
  • A can do attitude - prepared to go that extra mile
  • Quick to gain a good understanding of the product Robert Dyas sells and the Robert Dyas brand values
  • Good MS Office skills essential

This role will initially be based in Leatherhead, Surrey moving to Wimbledon in June 2017.