Marketing Manager (Maternity Cover)

The Graduate Project Ltd
11 Feb 2017
11 Mar 2017
Contract Type
Full Time

Our client is a market leader within their field. As part of the development of the business they have an exciting opportunity for an experienced Marketing Manager to cover maternity leave to support the marketing team based in their head office in West London.

Role summary:

  • Develop marketing strategies to engage professionals and commissioners/purchasers,families and people with no connection to the organisation’s work and generate income.
  • Support the Senior marketing Officers and Marketing Officers to develop marketing plans to position the specific products and services.

Job description:

  • Support direct line reports to plan execute marketing campaigns targeting customers and stakeholders to achieve organisational goals
  • Plan high-profile marketing campaigns targeting professionals, commissioners and individuals from insight stage to evaluation
  • Develop customer journeys, encompassing many different products and services based on qualitative and quantitative insight.
  • Create annual B2B and B2C marketing plans based on organisational needs
  • Review the organisation’s presence at B2B events and optimise this
  • Increase engagement with and awareness of the organisation and its achievements and activities among key audiences
  • Brief the communications team to ensure that marketing plans align with communications schedules
  • Manage the marketing budget and staff in line with the organisation’s policies and values
  • Experience of launching products or services into a new market
  • Ensure marketing materials reflect organisational brand guidelines

Start Date: ASAP

Interviews W/C 13th February