Senior Marketing Executive

The Clever Consultancy Ltd
11 Feb 2017
11 Mar 2017
Contract Type
Full Time

Excellent opportunity for an experienced Marketer with a love of Food and Cookery to join a well-known brand as an integral part of it's Marketing Team.

Ideally you'll have at least 2 years' Marketing experience and a real passion for Food and Cooking. You'll also need to have excellent Digital and Social Marketing skills and be an avid user of Social Media.

Your Skills

  • You’re a strategic thinker. Creative, yet interested in the data side of marketing to gain customer insight, measure campaigns etc
  • You can hold your own in a conversation about ROI and understand the benefits of investing in Digital Marketing.
  • All applicants must love cooking, watching cookery programmes, buying cooking gadgets, following celebrity chefs...!
  • You have an understanding of SEO/SEA, CRM, websites, SMS and Apps.
  • You’re on every social platform and understand their benefits.
  • You know how to deal with all kinds of people from agencies to internal departments and you have great communication skills.
  • You care about getting things right - but you also know when it’s important to hit deadlines.

Duties of the role -


  • Prepare all key marketing documents for the UK Product Range - Product Manuals, Consumer Catalogue, Product POS materials, Digital POS, Trade Brochures etc
  • Work with Sales Team to produce additional market information/presentations
  • Liaise with Retail Customer Marketing departments to identify opportunities to grow sales
  • Manage UK Trade / Consumer promotions
  • Communicate promotions to sales team
  • Analyse and report promotion results, making recommendations for future promotions
  • Product management
  • Present New Products to the Sales Team
  • Manage Product Line-Up Calendar

Digital Marketing:

Create a Social Media community to interact with customers on new recipes, new products, new events, online blogging/reviews etc
Assist with SEO, CRM & website updates

Market Analysis:

  • Competitor Analysis
  • Pricing Matrix of Key Product Categories
  • Management of UK Market data including GfK reporting
  • Interpret Market data into usable commercial insight for UK Team and prepare information for HQ Marketing


  • Management of UK PR Agency
  • Define the PR priorities for the UK market
  • Manage the development of Press Releases
  • Brief Agency on PR Activities E.g. Press Launches
  • Monitor and measure effectiveness of PR activity
  • Share weekly PR report and ad hoc PR news with the Commercial team


  • Management of partnerships with Professional Food Contacts
  • Develop and Implement UK Strategy with UK Professional Food Contacts
  • Manage Stock Loan Database for Cookery Schools and Professionals
  • Be the point of contact for Cookery Schools, Professional Chefs, Home Economists

Event Marketing:

Manage involvement in Consumer events such as Good Food Show and Trade events such as CIH.


Develop Marketing Calendar at the beginning of each fiscal year to provide a framework for activity and the related expenditure for the year
Manage Marketing Expenditure and reconcile monthly expenditure.


Fluency in French would be an advantage, although not essential.


  • Competitive basic salary
  • Bonus of approximately 10% of annual base salary, depending upon the operational and financial performance
  • Contribution to a Personal Pension Scheme


Godalming, Surrey. We are looking for candidates who live close to the offices.