Senior Digital Marketing Executive

BMS Performance
11 Feb 2017
11 Mar 2017
Contract Type
Full Time
  • Renowned educational information provider
  • Looking for digital marketing specialist
  • Experience of B2B acquisition marketing
  • Small but agile marketing team
  • International marketing remit
  • Excellent written English needed

The Role: Working in a small, agile team the Senior Digital Marketing Executive will be tasked with marketing subscription-based, educational information to schools, institutions, and libraries. This role is working purely on finding and acquiring new audiences using integrated marketing techniques. Working closely with sales your role will be to generate marketing qualified leads for them to follow up. This will use predominately email, social, and website marketing to drive traffic to the website and looking to improve the conversion (activate free trial) online. The successful candidate will have exemplary written English and have worked in a commercial marketing role.

Responsibilities for the position of Senior Digital Marketing Executive include:

  • Supporting the marketing team in delivering quality acquisition marketing campaigns
  • Using email (Pure360) marketing from segmentation to analysis
  • Content writing, curating and commissioning
  • Working with Social media, blog writing, and thought-leadership creation
  • Supporting sales with collateral production, media-packs, and presentations.
  • Understanding the education sector and using this to target new customers

To be considered for this role you must have:

  • Experience of B2B acquisition marketing
  • Excellent understanding of email marketing, social media marketing and website marketing
  • Ideally worked within or targeting the education industry
  • Excellent written English
  • Design skills (bonus) in photoshop and indesign

The Company: A brand everyone knows, this company has had to change with the times and move to a digital-first product offering. To continue their success the company are always looking at how to improve what they are doing. If you have experience of acquisition marketing, understanding the education market and want to work for a well-known brand then this is the company for you.

The Package for Senior Digital Marketing Executive:

  • Salary: £32,000-34,000 + £4k bonus + benefits

Location: The position of Senior Digital Marketing Executive will be based in the City, London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.