SEO Manager

Recruiter
Aspire
Location
London
Salary
40000.0000
Posted
11 Feb 2017
Closes
11 Mar 2017
Contract Type
Permanent
Hours
Full Time

Role: Senior SEM Manager
Location: Central London
Salary: up to £45k/annum

Client:
My client are a FTSE100 company based in the heart of London and are looking for a Senior SEM Manager

Responsibilities:

It's the responsibility of the Senior SEM Manager to set a strategy together with the Marketing Managers of the respective areas to drive towards the shared goals: Cost-effective acquisition of converting leads by increasing organic search rankings and ensure paid channels are continuously optimised. The role focuses largely on B2C but will have some B2B elements.

* Define and shape the role of SEM marketing within the business
* Create an annual roadmap with key milestones and KPIs
* Define and deliver SEM strategy for key brands and urls
* Overseeing the management of all paid-search campaigns (execution mainly in-house)
* Set budgets together with performance managers and ensure delivery of ROI
* Analyse and report on website performance for defined brands
* Ensure tracking is implemented consistently across the board
* Collaborate with performance marketing teams to help optimise the online customer journey
* Introduce new tools and tactics to support achieving defined KPIs

Requirements

Essential
- Solid and demonstrable SEM background
- Minimum 3-4 years' experience in SEO and SEM marketing, preferably in-house
- Experience in setting and managing budgets for search
- Superior level of editorial copy writing in the English language
- High degree of understanding and familiarity across all digital channels
- Experience in managing multiple projects with a multitude of stakeholders each
- Deadline, target and results driven

Desirable
- Experience in working in education/learning industry
- Google Analytics IQ
- Experience using DoubleClick
- Experience in running affiliate programmes and programmatic
- Existing network of freelancers and agencies to provide ability to scale up quickly if required

Anne Olayinka
Recruitment Consultant

We have a variety of temporary jobs within this sector at present, so if this is one is not suitable; please call me on to discuss other exciting opportunities which you can apply for.
Please check out my profile on LinkedIn: https://in/anneolayinkaibk