Head of Marketing

Recruiter
Intelligent People Ltd
Location
London
Salary
70000.0000
Posted
11 Feb 2017
Closes
11 Mar 2017
Contract Type
Permanent
Hours
Full Time
Head of Marketing

£70,000 - £80,000 + bonus + benefits

London

An accelerated start-up marketplace with extensive funding requires a Head of Marketing / Head of Integrated Comms / Senior Acquisition Manager to help to drive brand awareness, drive customer acquisition and retention and align the brand across various channels.

Head of Marketing / Head of Integrated Comms / Senior Acquisition Manager will report directly into the company's CMO and will we help set the marketing strategy and delivering campaigns across all relevant channels both on and offline.

The Head of Marketing / Head of Integrated Comms / Senior Acquisition Manager will:

-Drive and scale user and business growth
-Own digital marketing activity and assist the wider marketing team (SEM, PPC, affiliate, social, display etc)
-Own all offline marketing with a big push on ATL (TV, outdoor, billboards etc)
- Focus on integrated communications and make sure the brand is aligned cross channel.
-'Growth Hack' and help to deliver campaigns that are cost effective and cost efficient
-Work with key stakeholders in the business to optimise the customer journey.
- Represent the 'marketing team' in key board meetings
-Look at campaign performance and drive insight on how to improve

The Head of Marketing / Head of Integrated Comms / Senior Acquisition Manager must:

-Have worked for a consumer facing tech start-up (ideally an online marketplace)
-Be aware of how marketplaces work (supply & demand)
-Be analytically minded and numbers focused
- Have a track record of delivering effective ATL campaigns
- Be highly creative
-Have a good understanding of conversion optimisation tools and analysis methods
-Track product/campaign performance and constantly optimise
-Be innovative and look at new opportunities for growth

The Head of Marketing must be confident and strong willed when decision making. The successful applicant will represent the marketing function in key internal meetings and need to hold their own when be questioned on campaigns and strategies.

This is an exciting opportunity to join a market leading start-up that is continuing to grow at a very fast rate. This is a key role and will take ownership of the marketing function.

Intelligent People is a specialist Head of Marketing recruitment agency.