Digital Analyst London £40,000

Creative Personnel
£30000 - £40000 per annum
09 Feb 2017
09 Mar 2017
Contract Type
Full Time
The Digital Analyst will be responsible for implementing digital strategies, maximising performance and conversions. This role will also involve producing meaningful marketing KPI dashboards and delivering cross channel performance reports with actionable insights. You will also be expected to conduct ad-hoc analysis performances, audience and behavioural segments and marketing campaigns. To be considered you will need to have proven experience in web analytics and digital marketing techniques, strategic and analytical management of digital campaigns.

  • Deliver accurate, insightful and actionable analysis to clients
  • Create measurable strategies and tracking specifications
  • Set up marketing dashboards and reports 
  • Conducting tagging and testing of websites
  • Benchmarking performance across all on-line channels and advising on KPIs
  • Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
  • Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
  • Spot potential innovative new methodologies and improve digital and analytical procedures
  • Use methodical performance analysis to influence/support campaign strategies

  • Google Analytics (ideal) or Adobe analytics
  • Google Tag Manager 
  • Google Adwords
  • DoubleClick 
  • Advance Excel
  • SiteCatalyst/Coremetrics
  • A/B and multivariate testing (Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser)
For more information contact Oti Ikomi on 02032162574