Digital Account Director

£40000 - £55000 per annum
07 Feb 2013
07 Mar 2013
Holly May
Contract Type
Full Time
Digital Account Director- Social Media/Branding House - Central London - Permanent - £45-55,000

My client who is a Social Media/Branding House are currently seeking an experienced and talented Digital Account Director join there expanding London team.

Overall Responsibility: To be the point of contact between the client and the the platform, managing the client's user facing elements on the platform and associated with the campaigns.
Key Responsibilities and Accountabilities:

*To maintain a favourable working relationship with the client, keeping them informed about all the developments on the platform.
*To create and manage in association with the client, a customer service suite (CRM) for the client's users.
*To ensure the accuracy of all copy, as requested by the client, on the Platform.
*Provide reports to the client on the success of campaigns, incorporating key metrics.
*Oversee all press, PR, Media activity associated with the campaign.
*Oversee creation of all video/animation content.
*Oversee all social media activity relating to the campaign to ensure maximum exposure and potency.
*Manage digital agencies and third party suppliers.
*To help with e-marketing initiatives such as the writing and distribution of newsletters and general copy writing for campaign and marketing collateral.
Operates and Communicates with:
*The client
*Head of Product
*Creatives and Planners

Qualifications Required:
*Strong understanding of how advocacy /experiential marketing can contribute to brand development.
*Experience marketing in the youth market (16-24).
*At least five years' experience in marketing, with a track record of implementing multi-disciplinary marketing activities within tight time scales.
*Experience working with national (preferably global) brands.
*Confident analysing data - (preferably with Google analytics and Facebook analytics experience)
*Knowledge of E-marketing, activity and user generated content including blogs, forums, social networking, podcasts, youtube etc.
*Technical experience (worked in technical environment or with a CTO)
*Must have a keen interest in technology and be capable of talking about it
*Strong on systems and processes
*Experience delivering marketing communications through a diverse range of communication channels beyond e-marketing.
*Ideally experience from Business to Business environment and not necessarily from an advertising background

May & Stephens Recruitment is committed to equal opportunities and actively seeks applications from all sectors of the community irrespective of sex, race, colour, nationality, ethnic or national origin, disability, marital status, sexual orientation, having responsibility or dependants, age, religion/beliefs, or any other reason which cannot be shown to be justified.

May & Stephens Ltd is acting as an Employment Agency in relation to this vacancy.

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