Circulation & Trade Marketing Manager
Our client is a £multi-million multichannel company. the market leader in its technically oriented product sector. As part of their growth strategy, they have created a new opportunity for a Circulation & Trade Marketing Manager to spearhead the development of their catalogue and direct mail programme, at a very exciting time for the company.
Reporting to the Marketing Director, your remit will include developing and implementing direct mail campaigns for customer acquisition and retention to achieve growth across sales and increase profitability. You will work closely with data providers, creative, analytic and print production teams to develop marketing collateral, plan circulation and drive results. You will also create and manage the annual, quarterly and monthly mailing programmes and work with data analysts to develop targeted segmentation lists for each campaign.
To apply, it is likely you will currently be operation in a similar Circulation and Marketing led role with proven experience of direct mail. At interview you will also be able to demonstrable experience in achieving growth across customers acquisition and retention. Commercial, with a mature and pragmatic personal style, you will be analytical and possess the drive and tenacity to deliver high quality campaigns within a fast-moving business environment. Experience of working across European markets would be useful.