Industry Marketing Manager
Marketing Manager - Industry Marketing
As the Marketing Manager with this global brand, you will devise the marketing strategy & plan specific to an industry sector(s) and ensure that it is implemented on time & budget, and with maximum return-on-investment.
Ensure the creation & placement of vertical related media articles via the PR agency.
Access and devise content & messaging (including case studies) - in collaboration with Sales that is specific to the vertical target trends, go-to-market offers, sub sector(s), etc.
Access the right research - ensure that all the vertical specific market research & insight (market, account &/or competitor) is prioritised based on the business plan and objectives, and then accurately briefed and provided on time and to budget.
Provide strategic bid support - messaging and insight specific to pursuit(s).
Manage stakeholder contacts - maintaining the vertical's prospective contact details (for both existing and new business), and ensuring that the vertical's existing customer contacts are considered for any activity.
In collaboration with Marketing colleagues, devise & execute marketing programmes specific to key account(s).
Tailor direct marketing - contacts & content specific to an industry target market.
Leverage & execute events.
Optimise association(s) by ensuring Sales plan use of membership.
Proven knowledge and ability of industry level business to business marketing
Knowledge of integrating offline & online marketing campaigns
Strong project management / organisational skills
A working knowledge of marketing to the Banking, Public Sector, Education sectors
Min 4 years marketing experience.
Absorb information quickly
Attention to detail
Proven experience to meet tight deadlines
Excellent communication and interpersonal skills and the ability to work with colleagues in different time zones
Exceptional relationship building skills
Proven success in contributing to team-oriented environment
Desire to work in an information systems environment.