Strategic Insight Analyst

Recruiter
Churchill Frank
Location
Birmingham
Salary
35000.0000
Posted
08 Feb 2017
Closes
08 Mar 2017
Contract Type
Permanent
Hours
Full Time
Strategic Insight Analyst: Your task is to help lead our data analytics, campaign insights, and performance metrics for all campaigns. As Strategic Insight Analyst you will possess strong analytical skills; including the ability to analyze raw data, interpret campaign, draw conclusions, and summarise actionable recommendations and their forecasted outcomes.

As Strategic Insight Analyst you are flexible, extremely organized, and able to provide strategic and tactical optimizations for current and future client campaigns.

Responsibilities:

-Monitor the performance of marketing campaigns against new and established benchmarks
-Design and provide daily and or weekly reporting that highlights the delivery and performance of campaigns
-Analyse performance of all campaigns and provide strategic tactical insight and optimization recommendations
-Organise post-campaign data and insight into compelling wrap up reporting and presentations
-Maximise revenue and minimize liability through inventory control and strategic ad placements
-The ability to produce statistical models - predictive, propensity, etc

Requirements:

-Professional communication skills, both internally and externally.
-Expertly proficient with Microsoft Excel and PowerPoint; ability to quickly learn and grow new productivity software application tools
-Strong independent thinking and problem solving abilities
-Strong qualitative skills with ability to demonstrate quality data organization and analysis techniques
-SAS Enterprise Guide or SAS Enterprise Miner