Senior Insights Analyst

Churchill Frank
08 Feb 2017
08 Mar 2017
Contract Type
Full Time
As Senior Insights Analyst your job is to champion data within the business by producing actionable insights that propel business strategy. This Senior Insights Analyst role is integral to the business, a passion for data and innovation is a must.

Candidates must possess a thorough understanding of statistical analysis methodologies to implementation strategies, as well as a comprehensive knowledge both major analytics tools SAS and SQL.

Senior Insights Analysts' within the business must be detail-oriented, team-oriented and skilled at solving problems and answering questions using data and analysis.


* Perform hands-on analysis of large volumes of customer data and other quantitative data points
* Define key metrics to measure business performance, construct tracking dashboards and maintain general reporting structures
* Manage tracking and reporting across ongoing marketing efforts
* Provide data insights (using insight data analytics and third-party data sources) to inform site and campaign strategies
* Develop detailed dashboards to deliver standardised reporting for site and campaign performance across various business objectives

Required Skills / Experience:

* A minimum of 3-4 years of marketing/customer/insight analytics experience
* Keen ability to translate business goals into concrete KPIs and measurement strategies to help track performance against the goals
* Experience with SAS and SQL
* Advanced knowledge of Microsoft Excel (e.g., spreadsheet formatting, pivot tables, graphs, vlookups, etc.)
* Highly analytical and detail-oriented with a passion for digging into data to identify key trends, results and critical outcomes
* Strong ability to translate, communicate and distill statistics and metrics into a digestible, actionable framework