Digital Marketing Manager - Integrated Strategy, SEO, PPC, CRO

Applause IT
08 Feb 2017
08 Mar 2017
Contract Type
Full Time

Digital Marketing Manager - Integrated Strategy, SEO, PPC, CRO

Birmingham - £25,000 - £30,000 + benefits

Digital Marketing Manager with experience of delivering integrated marketing strategies by liaising with in-house specialists (SEO, PPC and CRO) and agency partners sought by a leading online training based organisation in Birmingham. They work with a wide range of companies in both the educational and commercial sectors to deliver training platforms, learning management systems and ecommerce websites to help attract and develop talent for their organisations.

The Digital Marketing Manager will be responsible for driving creativity within the digital team to ensure successful campaigns are created that result in sales targets being hit across multiple channels and multiple brands. You will be working closely with the Marketing directors and key business stakeholders to report on activity and ensure your strategy is aligned to that of the business.

The successful Digital Marketing Manager should have:

  • Demonstrable experience delivering integrated digital marketing campaigns
  • Knowledge of SEO, PCC, CRO and how these specialist areas are best used
  • Experience with email marketing campaigns
  • Experience writing and proofreading SEO friendly copy
  • Previous experience working to brand guidelines
  • Ability to develop successful link building campaigns
  • A passion for the latest innovations in digital marketing
  • Excellent communication skills

Along with a competitive salary you will have the opportunity to work in a varied role for an award winning, innovative business close to the heart of Birmingham city centre.

Digital Marketing Manager - Integrated Strategy, SEO, PPC, CRO - Birmingham - £25,000 - £30,000 + Benefits

If you would like to apply for this role, please click "APPLY NOW" or send your CV to alexp[at]applauseit[dot]co[dot]uk