Our highly successful and well respected client is seeking a professional, confident and proactive Marketing Executive.
Reporting to the Head of Marketing, your duties will include defining target segments and prospect identification to continuously enhance quality and completeness of prospect data, understanding and maintaining all relevant information in Salesforce, developing targeted messaging to customers and prospects to generate market awareness and leads, generating leads by initiating outbound prospecting calls, emails and social media communication to qualify and nurture target companies and identifying events and trade shows to enhance prospect identification, general awareness and lead generation.
In addition, you will undertake the management of digital tools, website, campaigns, social media, webinars and web analytics, produce domain relevant content for the website, digital campaigns, SEO and sales collateral, report on activity levels and success rates and manage any other duties within Marketing as required.
Assertive, creative and commercially aware, the successful candidate will have a strong background in digital marketing, excellent written and verbal communication skills, be numerate and IT literate with the ability to multi-task, plan and prioritise marketing activities.
Previous experience within the software industry would be a distinct advantage, as would a working knowledge of Salesforce.
In return, the company offers a highly competitive salary, excellent benefits package and opportunities for career development and progression.