Marketing Manager

Recruiter
Huntress
Location
London (Central)
Posted
12 Jan 2018
Closes
14 Feb 2018
Contract Type
Permanent
Hours
Full Time

Are you looking for a new Challenge as a Marketing Manager?

I am currently recruiting for a fantastic company based in Wimbledon seeking a professional, experienced marketing manager with at least 5 years experience.

This is an exciting opportunity as a Marketing Manager you will be ultimately responsible for Lead Generation through enhancing brand presence online. I.e. generating large volumes of targeted, quality traffic for minimal cost with high conversion rates. You will be able to demonstrate a proven ability to address a strategy change from organic SEO campaigns, large volume PPC campaigns and affiliate networks with a small amount of re-marketing to attracting higher end users / high value customers and retain business through re-marketing techniques and other traditional marketing ideas.

Key Responsibilities:

 Enhancing the group's on-line presence (all brands) with the overall aim of increasing online traffic and reducing budget spend through PPC (E.g. Ad-words) and affiliate networks (paid for) in an ever more competitive and changing market.

 Improving the quality of traffic online and reducing spend.
 Organic SEO strategy - working closely with and management of, the Company's in-house SEO technician (based remotely)
 Implementation of Web 2.0 or Social Media activity for brand management and advertising holiday offers
 Lead the company's high volume E-Newsletter and Direct Mailers (post) campaigns
Managing weekly E-Newsletter campaigns (120k database) Managing Groups' periodic Direct Mailers and printed/online brochures (via in-house editor)
 Drive the group's website development and strategy. The company has recently launched responsive website/s
 Overseeing website content, imagery, video and product accuracy (via in-house web editor)
 Management of company print - brochures, leaflets
 Feedback from clients; Managing sites such as Feefo
 Managing photographers and staff contributors for SEO content/blog content
 Managing sub-contractors; affiliate marketing, design, development work for small sub-sites.
 Liaising with the Sales Manager for weekly distressed stock and promoting this stock around the internet
 Managing web content - staff posts, (blogs), images and movie content from subcontractors.

What we are looking for:
An ideal candidate must display excellent communication skills both written and verbal as well as displaying strong leadership qualities. Candidates must also possess a broad depth of experience and a "hands on" approach to organic SEO. A sound understanding of Google Analytics (affiliate networks), working with budgets, and an analytical mind are key to strategizing our campaign and to provide effective reporting to MD level.
 Hands on approach to SEO, for example direct experience of managing organic SEO and online lead generation for a similar size MSE Tour Operator / Activity / Ski (company)
 Direct experience of managing PPC accounts (Adwords) to a moderate level (£400-500k pa). Preferably Goodle Adwords Professional qualification or an understanding of Google Adwords to a similar level.
 Experience of managing/running Re-marketing techniques.
 Experience of Database building and client prospecting techniques
 Experience of managing or leading website builds and leading subcontractors for various marketing and web-dev projects.
 Experience of managing budgets of 500K to 1M (Of which Ad-words budget of 400-500k)
 A good understanding of Google Analytics and experience in its reporting tools
 Maintaining the brands already highly ranked organic keywords.

 Work to targets which are often set around Click or Traffic volume and quality of lead generation (goal conversion) and budgets.
 Managing team of 3 Staff
Web editor/designer.

On offer is an attractive salary of £45,000 - £50,000 depending on experience benefits to include trips away throughout the year.

If you are interested apply ASAP

Huntress Search Ltd does not discriminate on the grounds of 'protected characteristics' as defined under the Equality Act and other relevant UK legislation.

Huntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK.