Assistant Brand Manager - FMCG

Recruiter
Reed North West, Marketing & Creative
Location
Penwortham
Posted
12 Jan 2018
Closes
15 Feb 2018
Contract Type
Permanent
Hours
Full Time
My client, a successful international fmcg business in Lancashire is looking to recruit a new Assistant Brand Manager to join their fast paced, forward thinking marketing team. If you have some brand, product and digital experience, working with consumer products in a fmcg/healthcare/retail environment then please get in touch.

Key Responsibilities:
Collaborate and support sales initiatives and executions around new product launches, core brand and product retailer initiatives and advertising strategy
Develop consumer and trade literature and materials to support planned and ad-hoc initiatives.
Assist in the development of launch plans for new product innovation, new product consumer positioning and business strategy around strategic retail and in-market initiatives.
Take ownership of smaller NPD projects from project establishment through to launch
Develop and manage all marketing communication materials for retail customers and consumers for online and mailed executions
Support the Brand Manager with the development of all ATL communication materials
Coordinate planning & execution of digital, PR, and social marketing communication, programming and events through internal marketing department and agency partners
Manage web and social platforms and partner with external agencies to monitor and continue the engagement with consumers
Management includes content creation, planning and execution of all digital platforms and ensuring campaigns are integrated with PR initiatives
Lead Public Relations internally and manage external PR agency activity on the brand
Work includes briefing press releases/editorial and PR campaigns
Monitor all cuttings, monitoring and updating social media networks, and preparing and fulfilling competitions
Assist Tradeshow Manager in planning and attending events and tradeshow activities
Serve as the brand contact looking at performance and market analytics across all channels
Manage the development and implementation of artwork for packaging and displays to ensure that top quality materials are delivered in line with specification and to deadline
Manage all translations for EU materials and ensure final materials are delivered as required
Lead weekly agency calls to progress ongoing projects

Skills Required:
Educated to Degree level (Business/Marketing)
Must have some experience of either marketing, brand, product or trade marketing experience within an FMCG/Consumer Products/Healthcare sector
Knowledge & hands on experience of social media (Facebook / Twitter/You Tube)
Some experience of ATL & BTL
Proven ability to manage projects from start to finish
Excellent written and oral communication skills
Team management skills
Strong presentation skills
Retail experience within pharmacy, grocery & mass merchandising distribution channels - personal care category experience is desirable
Must be proficient in the use of Microsoft office (Word, Excel, and PowerPoint)
Some travel required as and when attending trade shows/exhibitions
Salary up to £30k+Bonus
Hours - 8.30am-5pm
25 days holiday + BH
Pension

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