CRM Producer (Creative Design & Copy Expert)

Recruiter
Wiggle CRC
Location
Belfast
Posted
12 Jan 2018
Closes
13 Feb 2018
Contract Type
Permanent
Hours
Full Time

Job Purpose:

As a result of ambitious CRM plans, we have a position for a talented copy writer with creative design skills. Reporting to the CRM/Personalisation manager, the successful candidate will bring to life in copy & design, personalised customer communications across key marketing channels.

Dimensions:

  • Strong design skills with experience in designing for email & web
  • Strong copy writing skills
  • Experience in marketing automation and the customer lifecycle
  • Understanding of digital marketing channels

o Social, free & paid

o Search advertising

  • Online retail experience
  • Understanding of multivariate testing. Utilising data to inform decisions.

Context:

Within the CRM, Personalisation & Insight department we have the following teams working on the customer journey to improve the relevancy of our communications with our customers across both Wiggle and Chain Reaction Cycles

  • Digital Analytics
  • Insights
  • CRM/Personalisation
  • Email

This role will be in the CRM/Personalisation team, but work closely with analytics, insights and email teams to devise and deliver automated marketing campaigns with great copy and design that helps us to build a better relationship with our customers. This is a global role and will require working with individual country owners and translators to ensure all marketing communications are relevant to the locality of our customers. Our own brands are very important to us and immersing yourself in the rich history of each, while working with brand owners and category owners will be a key factor in the success of this position.

With significant investment in people, tools and data - this is an important role in the delivery of our CRM plans for 2018 and beyond. As with most roles in ecommerce, the impact of your work will be evident on bottom line performance and with millions of customers worldwide, results will come quickly.

Accountabilities:

  • Own marketing copy throughout the customer journey, engaging customers at all steps
  • Working with the design teams to ensure all communications adhere to and get the best out of our brand positioning.
  • Work alongside country managers, translation teams to ensure localisation is at the forefront of mind in campaign planning
  • Work with category managers to develop an understanding of how our customers shop each category and how we can use this to assist customers in their purchasing journey
  • Work with ecommerce teams to bring campaigns on to websites & apps for targeted groups of customers.

KPI’s:

The outputs that this job must achieve over the next 6 - 12 months, which correlate to the accountabilities.

Knowledge, Skills and Experience:

  • Strong design skills with experience in designing for email & web
  • Strong copy writing skills
  • Online retail experience

Competencies:

  • Ability to work in a matrix structure and build relationships with colleagues from all areas of ecommerce expertise
  • Ability to prioritise and work to tight deadlines.
  • Ability to bring colleagues on a journey and gain buy-in to campaign personalisation