Digital Marketing Executive
Our client is a leading provider of online training for a mixture of Education and Business.
The purpose of the role is to take responsibility for the daily maintenance of our client’s website and support the delivery of email marketing campaigns.
The role involves daily website update, ensuring new content is developed and responsibility for ensuring the e-commerce facility is running correctly.
The post holder will be expected to write SEO copy, develop specific new areas, and ensure that our client’s corporate identity is rigorously maintained.
Our client wish to capitalise on the on-going development of their website and continue to develop high quality SEO content, enhancing web traffic and search engine ranking to maximise its use as a sales and marketing tool.
Main Purpose of the Post
·Create and upload copy and images for the client’s website & also update Google Adwords.
·Maintain the quality and consistency elements of web writing, navigation and visual treatment.
·Assist with the execution of digital marketing campaigns
·Track and analyse website traffic flow and provide regular internal reports
·Conduct keyword research and web statistics reporting
·Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
·Continually work on the Search Engine Optimization of the website.
·Create online banner adverts and oversee pay per click (PPC) ad management
·Work on printed material to supplement online products
·Support the Marketing Content Specialist with the execution of email campaigns
·Assist with validating and accurately recording incoming leads/opportunities
·Research and recommend new online media opportunities that may benefit the business
·Design website banners and assist with web visuals
·Contribute to social media engagement and brand awareness campaigns
·Support the assistant marketing manager by helping to provide evaluative data using google analytics and other software as required.
This job was originally posted as www.totaljobs.com/job/79192531