Insights Executive - Marketing, Burton Upon Trent

Recruiter
Greene King
Location
Burton-on-Trent
Posted
12 Jan 2018
Closes
13 Feb 2018
Contract Type
Permanent
Hours
Full Time

Insights Executive

This is an exciting opportunity to work across Greene King’s pub brands (including Hungry Horse, Chef and Brewer, Flaming Grill).

Role Purpose:

To deliver data-driven insights across Greene King brands which support business decision making and strategy development.

Reporting to the Insight Manager, this role will be pivotal in delivering insights to enhance GK position as best pub company in the UK. The Insight Exec will be an expert analyst, able to articulate strong connections between customers, brands and market trends. A true insight champion with a creative & analytical mind and a keen eye for detail

Key Responsibilities

  • Support the Market Insight Manager to deliver GK research & market intelligence programme
  • Analysis, interpretation & reporting of:
    • Macroeconomics impacting the food and beverage industry & consumers
    • Food & Beverage industry performance
    • Consumer purchasing behaviour
    • Consumer and Food & Beverage trends
  • Production & presentation of weekly & periodic insight reporting
  • Production, implementation & analysis of tactical brand surveys
  • Co-ordination of Brand research projects in line with the research plan
  • Deliver competitor’s insights (performance, products & services comparison)
  • Development & maintenance of an electronic market insights library

Skills Required:

  • Commercial focus: analytically minded with an understanding of statistics & research techniques;
  • Curious and inquisitive. Interest in human behaviour, brands and social trends;
  • Rigorous, working diligently with large volumes of data and lengthy reports to develop and support insights through a variety of sources;
  • Excellent communication skills. Simplifying and presenting relevant information in a concise and user-friendly manner;
  • Customer-centric: passionate about delivering great customer experiences
  • Proven ability to work to a high standard and with an eye for detail, working under own initiative and managing multiple projects simultaneously;
  • Strong project management and team-working skills;
  • Excel and power point proficiency;
  • You may work for a research agency and are looking for the opportunity to move ‘client side’

#LI-CM1

Location: Burton Upon Trent, UK

Reference Code 1133337