Based in the heart of central London, C5 holds conferences across the globe and has grown to produce leading events attended by thousands of senior delegates from all over the world.
Role and Responsibilities:
The successful candidate will have marketing experience in the Conference / Exhibitions / Awards industry or be a knowledgeable marketing professional with an understanding of the Trade Compliance arena.
Responsible for the development of business-to-business direct response marketing campaigns, the ideal candidate will be both analytical and creative and have the ability to successfully manage multiple projects in a timely manner.Developing marketing plans as specified as well as coordinating ongoing marketing initiatives;Conducting thorough market analysis (including but not limited to: internal data analysis of previous events and external research);Working with our internal database to select target groups;Working with the in-house desktop publishing department to design conference marketing creative pieces and print advertisements;Working directly with external suppliers (mail house, creative agencies, email marketing providers to coordinate creative campaigns, mail dates etc.);Drive engagement and growth across social media channels;Identifying promotional opportunities and relationships & negotiating marketing partnerships or discounts on external advertising/insertionsAssessing current and prospective customer retention and acquisition strategies;Developing media relations with local media and targeted trade publications in order to raise the profile of the conference;Executing ALL aspects of direct marketing from: target market segmentation; internal database selections; list rentals or exchanges; brochure design and printing; website postings; event online listings; PR & additional event exposure; coordination of all mailing, email and telesales efforts included in the marketing mixDeveloping and managing a budget for each specific marketing campaign;Conducting market research; identification of industry trends; and monitoring competitive industry events.
Requirements:Strong analytical and critical thinking skillsSolid numeric abilities and experience with quantitative analysisHighly motivated and proactiveStrong sense of urgency and results orientationAbility to multi-task and meet tight deadlinesStrong attention to detailExcellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organizationExcellent negotiation and relationship building skillsCustomer focusedStrong research skillsSelf-motivated and able to work effectively both independently and as part of a team
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